They mix Spanish and English when they speak, they brag about their trips in social networks and try not to get together with the popular classes. So are the "whitexicans", a term that defines people who show pride in Mexico abroad but adopt classist and racist attitudes within their country.
This controversial expression is a mixture of Spanish and English language and derived from the contraction of the words white and Mexicans. Although it is unknown who first coined the term, since the end of 2017 it has become widely popular among Mexicans and its use has become very commonplace on social networks.
A successful Twitter account called "Cosas de Whitexicans", which has coined the concept has become a humorous scourge against the posturing of this class of Mexicans who have habits based more on appearances than on convictions. They laugh at those people who "start with money from their parents", "leave the country during a water cut", "they are going to spend the weekend in Las Vegas", "they speak in English with their white friends" or " they believe that the most beautiful people of Mexico City are in the Roma y la Condesa, "two neighborhoods full of foreigners.
And with an eye on today, they also mock the concerns that the "whitexicans" express on social networks to fill the gas tank of their high-end vehicle or the arrival of Central American migrants to the country's southern border. This concept has not so much to do with skin color as with certain attitudes of a very privileged Mexican minority.
Mexicans more gringos than the gringos.
But from these seemingly banal jokes, there is also a strong political criticism against everything that contributes to the perpetuation of classism and racism rooted in Mexican society. In the spotlight of its scathing critique was a controversial advertising campaign by a brewery that sought to spread an anti-racist message with the slogan "proudly Indian", but all its models were white.
Neither did the reality show "Made in Mexico" by Netflix, which showed the opulence of a group of wealthy and elitist young people from Mexico City who wanted to break the topic that Mexicans go donkey and wear a hat. But the golden palm is worn by those who question talent in social networks and criticize the appearance of Yalitza Aparicio, nominated for an Oscar for best actress for the film "Roma", for her Mexican ancestry and not having interpretive training.
Although there is no official definition of "whitexican", according to the Twitter account Cosas de Whitexicans, the main disseminator of the term, it does not refer to skin color but to the discriminatory attitudes of a privileged sector. That is, it would seek to name an ideological aspect of the Mexican social structure.