VidCon will arrive in Mexico for the first time in 2020
The first VidCon Mexico will be held at the Citibanamex Center in Mexico City in 2020 starting on April 30. The four-day event will be attended by the most followed digital celebrities from Latin America and the rest of the world, including Calle y Poché and the new Nickelodeon Latin America digital star, Isabella de la Torre.
VidCon is the largest immersive experience in the digital world for fans, content creators and those who build and belong to diverse online communities. The event is also the meeting point for brands and executives passionate about creators of content, online video, and content created for networks. VidCon is the platform for fans and industry leaders to meet the most important content creators of the region and witness the future in the consumption of video and online narratives.
Eduardo Lebrija, senior VP and general manager of Viacom Americas Norte and pan-regional advertising sales, said: "Mexico has been a leading spearhead in the region for creators of content, brands and platform launches, so we are excited to give the welcome to VidCon in Mexico and present its first Latin American edition in 2020. It is an incredible opportunity to come together and celebrate creators and fans and inspire the new generation of leaders and brands that will dominate the future of the digital world."
"Mexico is one of the most vibrant creative centers in the world for influencers, brands and content creators to build audiences and grow their brands," said Jim Louderback, general manager of VidCon. "Many of the most important creators in the world have emerged from Mexico in recent years and brands and merchants in Mexico have opened the way to include creators and influencers in their marketing mix. We could not be more excited to bring VidCon's vision, experience and community to Mexico in partnership with the amazing Viacom team."