The boom of Tulum not only as a tourist destination but also as a high quality city to live is reflected in an exponential growth in real estate. Tulum is the city with the highest price ceiling in the Riviera Maya. Most of the available supply in the town is in the residential, residential plus and luxury segments.

The majority of purchases in Tulum are made by investors. They are looking for a new property as a financial instrument that will allow them to increase their wealth, since sales have been evolving, generating capital gains, as it is also a very dollarized area, which allows them to have a more stable outlook.

The airport to be built in the Mayan zone, in lands belonging to the municipality of Felipe Carrillo Puerto, will further increase the opportunity to invest in real estate in Tulum, as it will increase the influx of foreigners, derived from the fact that they will not have to move from the Cancun air terminal to get closer to the tourist offer in the area.

From 2021 to 2030 there will be a real estate boom; Quintana Roo has a very young population ranging from 19 to 49 years old, which represents 48 percent, and the next six years the centennials will be the active population, so in terms of development and infrastructure growth, things are not going to stop.

This will cause more and more units to be produced focused on the international market, therefore it is important to have adequate sales channels for the market: develop a better quality real estate product, have active payment schemes for foreigners, bet on technology, prepare the sales force to give better commercial advice in a different language. The challenges that exist in the real estate industry are enormous, because development has accelerated.

Tulum's real estate growth was much faster than any investment in the state can achieve. There is a problem of infrastructure provided by the government to the people who build, but what developers have done is that they finance projects such as water treatment and solar cells, to offer services that do not have such an impact on the environment.