Mexicans' 6-Hour Love Affair with Social Networks

Mexico ranks among the top five countries in social-digital network use, spending 6 hours daily. Facebook dominates, but concerns arise over misinformation and cybercrime. Social Networking Day calls for responsible use and safeguards to navigate the digital landscape's ups and downs.

Mexicans' 6-Hour Love Affair with Social Networks
Mexicans spend an average of 6 hours daily on social-digital networks, with Facebook reigning supreme as the most used platform. Image by Thomas Ulrich from Pixabay

In the digital age, Mexico has emerged as one of the top five countries in the world in terms of social-digital network usage. This widespread adoption raises concerns, as it signifies a significant shift in how people access information, moving away from traditional media such as newspapers, radio, and books. According to a study conducted by Luis Ángel Hurtado Razo, an academic at UNAM's Faculty of Political and Social Sciences, Mexicans spend approximately six hours daily on these platforms for entertainment, a substantial amount of their day.

Of all the social networks, Facebook takes the crown in Mexico, commanding an impressive three to four hours of daily usage per individual. This unprecedented level of engagement surpasses even television's viewership ratings, highlighting the immense popularity of these platforms in the country.

Moreover, data from the Organization for Economic Co-operation and Development (OECD) indicates that Mexico, along with Brazil and Colombia, leads in mobile phone and social network consumption, with an average of 3.5 hours dedicated to these platforms daily. Comparatively, countries like Japan, Germany, France, the Netherlands, and Switzerland are among the least engaged in this digital phenomenon.

The Impact of Social Networks on Society

As Hurtado Razo's study indicates, the time spent on social networks primarily revolves around entertainment, accounting for five to six hours of total usage. Social networks are not a recent phenomenon; they have been an integral part of human history since the inception of gregarious, sedentary societies. However, the digital age has amplified their reach, extending interactions beyond physical boundaries and transforming behavior both positively and negatively.

The digital transformation has revolutionized how we live and work, as evident from the growth of e-commerce, digital governance, and content creation on social networks. However, the darker side cannot be ignored. Social-digital networks have become fertile ground for criminal activities such as extortion, fraud, and child pornography, with Mexico ranking first in the latter category.

The proliferation of new issues like grooming, sexting, and cyberbullying has also emerged with the growing usage of social networks. Moreover, misinformation, commonly known as fake news, has inundated these platforms, leading to Mexico being among the top countries grappling with its presence. Additionally, excessive use of social networks can trigger health problems like insomnia and anxiety, posing challenges for individuals' well-being.

The Dominance of Social Networks

Facebook holds a dominating position in the world of social-digital networks, with nearly three billion users globally, encompassing a third of humanity. Other prominent platforms like Twitter, YouTube, Instagram, TikTok, and WhatsApp have also garnered immense popularity, each catering to specific age groups and interests.

For instance, the younger generation is hooked on Instagram and TikTok, with around 60% of users aged 14 to 21. Twitter and Facebook appeal to individuals aged 21 to 40, while YouTube enjoys a diverse user base comprising both young and adult audiences.

With the digital world becoming an integral part of our daily existence, it is crucial for users to safeguard their personal data and information. Practicing caution when sharing details online and discerning the authenticity of information are fundamental to protecting oneself and others. Respecting others' privacy, especially when it comes to children, is equally important to maintain a healthy digital environment.

The future of social networks lies in the concept of the metaverse, where our physical and digital personas coexist, allowing individuals to interact and participate in various activities simultaneously. This digital reality could be a transformative force within the next five years, revolutionizing the way we live, work, and connect with others.


As Social Networking Day is celebrated worldwide, it presents an opportunity to reflect on the influence of social-digital networks in our lives. While these platforms have brought immense benefits, they also come with their share of challenges and risks. As users, it is essential to navigate this digital landscape with awareness, responsibility, and a commitment to promoting a safe and healthy online environment for all. The transformative power of social-digital networks demands a balance that ensures their positive impact on society while mitigating the potential negative consequences.