Marriott International plans an expansion in Mexico of more than 50% by the end of 2023
Marriott International signed agreements in Mexico for 15 hotel brands for more than 2,300 rooms including the first Edition Hotel for the Caribbean and Latin America.
Marriott International announced on Wednesday that it expects to expand its footprint in Mexico by more than 50% by the end of 2023, continuing a year of solid growth. In 2018, the company signed 36 agreements in the Caribbean and Latin America, including more than 2,300 rooms, of which about 40% are located in Mexico.
These new agreements present 50 new properties, which will integrate 8,000 rooms to the tourist offer of the country, from Mexicali to Cancun, including key cities such as Mexico City, Guadalajara, and Monterrey, as well as the tourist complexes of Cancun, Los Cabos, and Puerto Vallarta.
"Mexico continues to be our largest and most successful market in the region, thanks to our operational excellence, preferred brands, business platforms, and strong partnerships with owners and franchisees," said Laurent de Kousemaeker, Development Director for Marriott International in the Caribbean. and in Latin America.
"We are equally excited for 2019, given our strong line of projects, the launch of Marriott Bonvoy, the company's new loyalty program, and the growing more attractive proposal that our size and scale can provide to our partners."
As of December 31, 2018, Marriott has 85 properties open in Mexico that represent about 34% of its properties through 21 brands in the Caribbean and Latin America.
The company signed two projects in 2018 that will further enhance Marriott International's luxury offerings in Mexico, in which the Ritz-Carlton Reserve on Riviera Nayarit stands out.
This unique 110-room tourist complex will be located within the master development plan of Costa Canuva. Secluded by its isolated location, its private beach, cliffs with captivating views and an unparalleled natural setting, guests will enjoy an experience that goes beyond conventional luxury and provides personalized service with human warmth, offering close and extraordinary attention.
Residential units of the Ritz-Carlton brand will also be available for sale on the property.
The second luxury firm is the Riviera Maya Mexico Edition Hotel, the first property of the Edition brand in the region, which will be added to the Kanai tourist complex, in one of the most appreciated destinations in the region.
In addition to the 2018 agreements, the projects signed by Marriott in Mexico now consist of nine luxury properties with a total of 1,000 rooms.
In 2019, the company is expected to open its first ultra-luxurious Ritz-Carlton Reserve brand property called Zadun in Los Cabos, as part of the master development plan for Puerto Los Cabos.