How can I protect my skin from the harmful effects of the sun's UV rays?

Particular care is needed to protect the skin from the harmful effects of the sun's ultraviolet (UV) rays to prevent skin burning, which can lead to skin cancer in the long term.

How can I protect my skin from the harmful effects of the sun's UV rays?
How can I protect my skin from the harmful effects of the sun's ultraviolet rays? Photo by Federico Giampieri / Unsplash