"Canelo" Alvarez named World Boxing Council Ambassador in "Sports United for Mexico"

After this week's announcement of the "Sports United for Mexico" initiative, in which various organizations in the country are participating, it was announced that Saul Canelo Alvarez will be the ambassador of the World Boxing Council (WBC).

Canelo' Álvarez is the King of the ring
Canelo' Álvarez is the King of the ring

To generate empathy and raise awareness with fans, this initiative was announced last Thursday, in which the WBC will participate, with Canelo as its champion.

"We are proud of being a group that always promotes the activity and is with Mexico, our ambassador and representative is Canelo and our champions of the Council," said Mauricio Sulaiman, president of the organization.

Getting closer to the fans and promoting messages of hope and solidarity is another objective, especially in a complicated moment like the one the country is currently experiencing because of the COVID-19.

"The idea is to be close to the fans, to let them know that we miss them, to let them know that they are the owners of the sport and that without them there is nothing.

He said that everyone involved in the sport, from the protagonists and directors themselves, to the fans, are suffering a hard blow from the coronavirus, since all the activities that are now stopped "are an escape valve in every sense".

"Let's go for 4x World Champion," said the fighter Canelo
"Let's go for 4x World Champion," said the fighter Canelo

"Watching it, practicing it, following the event, the news, sport is a very powerful way to stay active, and with this initiative we are looking for ways to reach the fans, to make them feel that all the organizations, the teams, the leagues are present.

In addition to the WBC, clubs such as America, Guadalajara, Diablos Rojos del Mexico and organizations such as the Mexican Soccer Federation, Lucha Libre AAA, Mextenis, MLB Mexico, NBA Mexico, NFL Mexico, Grand Prix Mexico and others joined the cause.