Mexican boxer Saul Alvarez and model Kendall Jenner held a business meeting in Los Angeles. After the engagement with the businesswoman, Canelo shared his position on a possible association with the 818 Tequila brand produced in Mexico, which is a project of the eldest Jenner.

"I don't know what you're talking about," the Guadalajara native declared in an ironic tone to the media's questioning. "She's there with the tequila project and we'll see," he responded to a question from a reporter from The Hollywood Fix.

It is worth remembering that the Mexican fighter, Saúl 'Canelo' Álvarez, announced November 6 as the date on which he will face the American Caleb Plant for all the Super Middleweight championships in Las Vegas, Nevada. Thus, Canelo will put on the table the World Boxing Association, World Boxing Council, and World Boxing Organization titles, while Caleb will only put on the International Boxing Federation title, to unify the championships.

The beginning

Canelo Alvarez is the son of Santos Álvarez Barragán and Ana María Barragán Fernández. He has seven siblings: Rigoberto, Ana Elda, Daniel Giovanni, José Ricardo, Gonzalo, Víctor Alfonso and Juan Ramón. All the male brothers, of which Saul is the youngest, practiced boxing. When he was five years old, the family moved to Juanacatlán. Since then he has worked with his father making popsicles. He didn't like to attend school and in high school, he used to skip classes.

His older brother Rigoberto was his first coach and gave him his first gloves when he was 10 years old. He started boxing at the age of 13 after attending his older brother Rigoberto Alvarez's professional debut. The nickname "Canelo" was given to him by his manager José "Chepo" Reynoso because of the reddish color of his hair. At 16 he started having alcoholism problems after his parents' divorce, a stage that lasted until he was 18.

In 2004, he won the silver medal at the National Youth Championship in Sinaloa. Then she won the gold medal in the 2005 Youth Olympics, held in Tuxtla Gutierrez. In his amateur stage, he achieved a record of 44 victories (12 by KO) and suffered two defeats. One of the great qualities of Canelo is its excellent punch that has made many of its rivals visit the mat.

He made his professional debut on October 29, 2005, in the Chololo Larios Arena in Tonalá, Jalisco, at the age of 15 years and 3 months, facing Abraham González, whom he won by technical knockout. On August 2, 2008, he received the wélter title from the Fedecentro (Latin American Federation of Professional Boxing Commissions), recognized by the World Boxing Association (WBA), by defeating Carlos Adán Jerez.

On January 17, 2009, he knocked out Tony "Mazatleco" Fitch, at the Scotiabank Forum in Mexico City. On February 21, 2009, he knocked out Dominican Euri Gonzalez in Zapopan, Jalisco, winning the WBO Latin Welterweight title. On May 1, 2010, he started at the Golden Boy Promotions against Jose Miguel Cotto winning by technical knockout in the ninth round.

At 20 years and six months old, Saul was crowned the first-ever world champion. On March 5, 2011, he defeated Matthew Hatton by winning the WBC super welterweight belt in combat held at the Honda Center in Anaheim, California becoming the sixth youngest Mexican boxer to be crowned world champion.

He is currently one of the most popular and admired Mexican athletes. There is no doubt that each fight of Saúl Canelo Alvarez is a media phenomenon that raises emotion throughout the country. The fighter who since the age of 15 began to stand out and carve his history is recognized for his boxing quality as well as his charisma, a combination that has earned him the sympathy of his fans, but at the same time the responsibility of giving his all in each encounter.