Canelo, DAZN and Matchroom prepare for live fights in Mexico


Matchroom and DAZN announced Thursday a series of live fights from Mexico in partnership with Saul "Canelo" Alvarez and Canelo Promotions, as well as Eddy Reynoso and Clase y Talento. The first of four events in the new series in Mexico will see Julio Cesar Martinez defend his WBC flyweight world title against Joel Cordova at the Domo Alcalde, Gigantes de Jalisco Arena in Guadalajara, Mexico on Saturday, June 26.

Together with Canelo Promotions and Clase y Talento, Matchroom and DAZN will collaborate with the pound-for-pound king himself and his illustrious trainer to interact with passionate fans in Mexico and show the world the best of Mexican championship boxing, as well as discover and showcase new Mexican talent.

"This is a great opportunity for Mexican fighters to follow their dreams," said Canelo. "Sometimes, our champions have to travel internationally to defend their belts and get opportunities. We plan to provide those opportunities in Mexico and offer young fighters the chance to develop and change their lives."

"I am very proud to bring this new and exciting project to Mexico and these new opportunities to our fighters," said Eddy Reynoso. "There is so much talent in our country and these new shows will allow our champions to defend their belts in their homeland and our prospects the opportunity to continue to grow."

Canelo Alvarez, the best boxer of 2019

The World Boxing Association (WBA) recognized Saul "Canelo" Alvarez as the best fighter of 2019, as reported by the organization in its social networks. "Congratulations to Canelo for his award as Boxer of the Year. The Mexican fighter had a great year after defeating Daniel Jacobs, one of the strongest middleweights, and then moving up to the middleweight division and spectacularly knocking out Sergey Kovalev," wrote the AMB on its official Twitter account.

Canelo Alvarez - The Best Boxer of the Year. Image: Twitter
Canelo Alvarez - The Best Boxer of the Year. Image: Twitter

At 29 years old, Canelo holds the title of world champion in four divisions: super heavyweight, middleweight, super middleweight, and semi heavyweight. It was on November 2 that the Mexican beat Russia's Sergey Kovalev with a lethal blow in the 11th round to take the World Boxing Organization (WBO) semi-weight title.

Alvarez got the victory against Kovalev with exactly 3 minutes and 50 seconds left in the fight. Everything pointed to the fact that the judges would have to define the winner, but a solid blow determined the victory of the native of Guadalajara. The Aztec fighter connected with a fulminating right that knocked Kovalev out and almost took him out of the ring. Hanging from the ropes, the referee Russell Mora ran to cover him to announce the end of the fight and have the doctor come in.

With the belt obtained in this fight, the Mexican fighter became the fourth Mexican with titles in four different divisions. "I am very happy. I ask you to be patient because Canelo is a guarantee", launched the Mexican fighter after his resounding victory in reference to the doubts that had been generated up to the moment of the knockout.

This was his second fight of the year. The first was in May when he defeated American Daniel Jacobs by a unanimous decision in the T-Mobile Arena in Las Vegas. On that occasion, Alvarez put his record, his belts, and a large contract for several million, because in October 2018 he had signed the most important bond in the history of boxing when he agreed with the new platform DAZN (online) 365 million dollars for five years (11 fights). For each of those 11 events, the boxer will receive about 33 million dollars; and his fight against Jacobs was his first presentation of this contract.

This is the second recognition of this nature that the Mexican boxer receives since The Athletic portal classified him as the best fighter of the year. In addition, the specialized magazine The Ring distinguished him with the title of the best pound-for-pound fighter in the world.

In mid-December, the Boxing Writers Association of America (BWAA) put Canelo in the nominees for the categories of best fighter of the year and the decade. In this last category, the Mexican faces authentic boxing legends: Floyd "Money" Mayweather, Manny Pacquiao, and Andre Ward are some of them.

Canelo Alvarez has reached unimaginable levels of fame thanks to his resounding victories over the ring, his multi-million dollar contracts, and his good luck with women. With 53 wins (36 KOs), 2 draws and 1 loss (against Mayweather in 2013), Alvarez is perhaps the best pound-for-pound today. His record includes the likes of Gennady Golovkin, Amir Khan, Julio César Chávez Jr., Erislandy Lara, Alfredo Angulo, and Josesito López, among others.

The beginning

Canelo Alvarez is the son of Santos Álvarez Barragán and Ana María Barragán Fernández. He has seven siblings: Rigoberto, Ana Elda, Daniel Giovanni, José Ricardo, Gonzalo, Víctor Alfonso and Juan Ramón. All the male brothers, of which Saul is the youngest, practiced boxing.

Canelo' Álvarez is the King of the ring. Image: Agencies
Canelo' Álvarez is the King of the ring. Image: Agencies

When he was five years old, the family moved to Juanacatlán. Since then he has worked with his father making popsicles. He didn't like to attend school and in high school, he used to skip classes.

His older brother Rigoberto was his first coach and gave him his first gloves when he was 10 years old. He started boxing at the age of 13 after attending his older brother Rigoberto Alvarez professional debut. The nickname "Canelo" was given to him by his manager José "Chepo" Reynoso because of the reddish color of his hair. At 16 he started having alcoholism problems after his parents' divorce, a stage that lasted until he was 18.

In 2004, he won the silver medal at the National Youth Championship in Sinaloa. Then she won the gold medal in the 2005 Youth Olympics, held in Tuxtla Gutierrez. In his amateur stage, he achieved a record of 44 victories (12 by KO) and suffered two defeats.

One of the great qualities of Canelo is its excellent punch that has made many of its rivals visit the mat.

He made his professional debut on October 29, 2005, in the Chololo Larios Arena in Tonalá, Jalisco, at the age of 15 years and 3 months, facing Abraham González, whom he won by technical knockout.

On August 2, 2008, he received the wélter title from the Fedecentro (Latin American Federation of Professional Boxing Commissions), recognized by the World Boxing Association (WBA), by defeating Carlos Adán Jerez.

On January 17, 2009, he knocked out Tony "Mazatleco" Fitch, at the Scotiabank Forum in Mexico City. On February 21, 2009, he knocked out Dominican Euri Gonzalez in Zapopan, Jalisco, winning the WBO Latin Welterweight title. On May 1, 2010, he started at the Golden Boy Promotions against Jose Miguel Cotto winning by technical knockout in the ninth round.

World Champion - The Mexican fighter Canelo Alvarez. Image: Wikimedia Commons
World Champion - The Mexican fighter Canelo Alvarez. Image: Wikimedia Commons

At 20 years and six months old, Saul was crowned the first-ever world champion. On March 5, 2011, he defeated Matthew Hatton by winning the WBC super welterweight belt in combat held at the Honda Center in Anaheim, California becoming the sixth youngest Mexican boxer to be crowned world champion.

He is currently one of the most popular and admired Mexican athletes. There is no doubt that each fight of Saúl Canelo Alvarez is a media phenomenon that raises emotion throughout the country. The fighter who since the age of 15 began to stand out and carve his history is recognized for his boxing quality as well as his charisma, a combination that has earned him the sympathy of his fans, but at the same time the responsibility of giving his all in each encounter.