70% of people seeking housing do so through a mobile device, according to a study by the real estate company Properati Peru.
"Currently, 80% of searches for a home start on the Internet, one can search and compare different options at the national level from the comfort of home or work. This marks not only a trend but a habit to consume information" / Angelica Gómez, Key Account Manager of Properati.
The data also show that there is a growth in searches and purchases of real estate through mobile devices. At a regional level, Peru ranks as the fourth country in Latin America with the highest digital demand, above Brazil, and very close to reaching Ecuador, Colombia, and Argentina.
The figures of Properati Peru show that the digital real estate demand is concentrated mainly in people between 25 and 54 years of age. The highlight is that there are marked differences between ages and access to information search among those who are interested in renting versus buying a property.
For example, there was a greater tendency to rent in a group of people between 25 and 35 years old, and that 75% of this public performs their search from a mobile device or Smartphone. The range of ages between 35 to 64 years show a greater inclination to purchase. His searches for real estate are also given primarily through smartphones with 67% versus 23% who do it through a computer.
Nowadays, searches for the purchase of a home on the Internet, in Peru, are mainly carried out through mobile devices, an important result since the age range does not influence the trend of real estate search on the mobile.
Regarding gender, it was found that women, in most cases, are those who have the last purchase decision and are the ones who most use mobile equipment to find housing with 70% versus men who reach 56%.