Terex Genie Elevates Manufacturing in Nuevo León

Terex Genie, a US company, invested $140 million in a cutting-edge manufacturing plant in Nuevo León, shifting production from China. This strategic move will create 1,500 jobs and enhance their competitiveness.

Terex Genie Elevates Manufacturing in Nuevo León
Aerial view of Ciénega de Flores, Mexico.

In an exciting turn of events, Terex Genie, the U.S.-based manufacturing giant, has officially unveiled its new $140 million manufacturing plant in Ciénega de Flores, Nuevo León. This move marks a significant shift from their original plan, as they were initially considering China as the production hub. The decision to relocate their production of cranes and lifting platform equipment to Nuevo León is not only a strategic one but also a testament to their commitment to innovation and market responsiveness.

Terex Genie's President and CEO, John Garrison, had revealed during a conference with analysts in August 2022 that the company's original plan was to set up production in China. However, after a thorough analysis, the leadership made the bold decision to shift their focus to the heart of Mexico. This transition underscores the company's adaptability and forward-thinking approach, ensuring they remain at the forefront of the industry.

Jeremy Rife, Vice President of Operations for Terex Genie, led the inauguration ceremony of the state-of-the-art manufacturing facility in Nuevo León. He emphasized the company's commitment to safety, highlighting their “Zero Harm Safety program” and strong corporate values. Rife added, “This is just the beginning.” Indeed, this move sets the stage for an exciting new chapter in Terex Genie's history.

At the Ciénega de Flores facility, Terex Genie is set to manufacture three types of aerial lifts and construction platforms. The company's investment in this plant is not only a boost to the local economy but also a testament to their faith in the skilled workforce of Nuevo León. With the employment of 1,500 workers, this move is poised to have a far-reaching impact on the region.

John Garrison, in the company's second-quarter results for 2023, expressed his satisfaction with the Monterrey plant's progress. He underlined the significance of this venture as one of the major capital investments for the year, aimed at enhancing operational efficiency and competitiveness. He said, “Terex continues to be exceptionally well positioned to provide solutions that meet the growing requirements of our customers and distributors.” Furthermore, he highlighted a growing trend of companies relocating to North America, indicating Terex Genie's forward-thinking strategy.

Garrison also commended the Genie team for their innovative product development and cost-cutting measures that optimize operations and boost profitability. The successful transfer of products to the new Monterrey facility remains on track, ensuring a seamless transition.

In a welcome announcement for the local community, Governor Samuel Garcia shared that company executives had informed him about Terex Genie's plans for expansion in the state in the coming year. This is not just a testament to the company's vision but also reflects the potential of the Nuevo León region as a hub for industrial growth.

Terex Genie's bold move to establish its manufacturing plant in Nuevo León demonstrates the company's adaptability and commitment to excellence. The investment of $140 million underscores their dedication to fostering innovation, driving operational efficiency, and creating local job opportunities. With their sights set on future expansion in the region, Terex Genie is set to soar to new heights in the industry. The company's journey in Nuevo León promises to be a captivating one, with a positive impact on the local economy and the construction industry at large.