In an exciting turn of events, Terex Genie, the U.S.-based manufacturing giant, has officially unveiled its new $140 million manufacturing plant in Ciénega de Flores, Nuevo León. This move marks a significant shift from their original plan, as they were initially considering China as the production hub. The decision to relocate their production of cranes and lifting platform equipment to Nuevo León is not only a strategic one but also a testament to their commitment to innovation and market responsiveness.
Terex Genie's President and CEO, John Garrison, had revealed during a conference with analysts in August 2022 that the company's original plan was to set up production in China. However, after a thorough analysis, the leadership made the bold decision to shift their focus to the heart of Mexico. This transition underscores the company's adaptability and forward-thinking approach, ensuring they remain at the forefront of the industry.