In a bold move to make the tequila industry more sustainable, the Consejo Regulador del Tequila A.C. (CRT for Tequila Regulatory Council) has shaken things up by proposing a groundbreaking certification: Agave Responsible Environmental (ARA) standards. This agave-inspired initiative aims to ensure that by 2027, all tequila distillate produced will meet these eco-friendly criteria. So, what's the buzz around this new certification, and what does it mean for tequila enthusiasts worldwide? Let's dive into the agave fields and find out.
The ARA certification focuses on validating that the land used for agave production is agricultural and not a deforested area. Carlos López de la Cruz, the head of CRT's Sustainability Projects, has been leading the charge in this green revolution. He revealed that agreements have been inked with the state governments of Jalisco and Guanajuato to ensure that agave producers establish their plantations on agricultural land. Talk about giving Mother Earth a tequila-loving high-five!