Netflix nears 30 million subscribers in Latin America
After years of separating its revenue and subscriber figures between domestic (US and Canada) and international (rest of the world), Netflix decided for the first time to break down its international numbers by territories.
Thus, this Monday the streaming giant announced its rate of growth in the last two years across four regions: USA and Canada, Latin America, Asia Pacific, and EMEA (Europe, Middle East, and Africa).
And Latin America confirms its position as a powerful region for Netflix. While in the third quarter of 2017 it had 19.7 million customers, two years later it had 29.4 million, 61% more. This figure represents about a third of Internet households in the region.
The US and Canada, as is well known, remains the strongest territory for the platform, with 67.1 million subscribers at the end of the third quarter of 2019. However, growth is the lowest: only 18% more than two years ago.
EMEA ranks second in terms of subscribers. As of September 30, it had 47.4 million customers, 105% more than two years ago.
Finally, Asia Pacific has become the fastest-growing region for Netflix: subscriptions grew 148% in this period to 14.49 million.
Netflix announced that starting in the fourth quarter of 2019, it will also begin to offer its financial results by international region.