Netflix provides over U$3 million in support to industries in Mexico, Brazil, and Argentina

19/05/2020

Argentina is the last Latin American market to receive part of the US$150 million in donations announced before the pandemic. The other countries in the region had been Mexico and Brazil, with US$1 million each, and Colombia with another US$500,000, totaling more than US$3 million for the four main markets in the region.

Netflix confirmed that it will donate some US$590,000 to help technicians in the Argentinian audiovisual industry, reported the Telam agency. The money, which will benefit more than 1,000 technical workers and support staff with US$500, will be channelled through the Argentinian Academy of Motion Picture Arts and Sciences, which will publish the application requirements in the next few hours and will be responsible for making the operation transparent.

Known as the "Covid-19 Support Fund for the Film and Audiovisual Industry," it has the approval of the National Ministry of Culture, INCAA and the film and television unions (SICA and SATSAID), confirmed producer and distributor Bernardo Zupnik, president of the Film Academy. He also indicated that there could be more than 700 film and some 350 television workers who could benefit from this aid.

Zupnik assured that Netflix 'did not put any conditions' in exchange for the donation, except that the organization would ensure that the money would specifically reach those who need it most and would provide transparency in the destination of the funds. He also called the situation in the sector resulting from the pandemic "worrying. The move was welcomed by the nation's Minister of Culture, Tristan Bauer.

In the case of Brazil, the aforementioned fund was announced in mid-April and is administered by the Instituto de Conteúdos Audiovisuais Brasileiros (ICAB): it plans to help with a one-time payment of about US$200 to about 5 million workers in the local industry, including camera operators, audio operators, make-up artists, producers, technicians, assistants, and others. Earlier this month, the Colombian Film Academy (ACACC) and Netflix launched the same fund for the country's film and audiovisual industry that consists, as in Argentina, of some US$500,000.

Initially, Netflix had earmarked US$85 million for employees of its own productions and US$15 million for workers in the audiovisual industry worldwide. A few days later, it announced a $50 million expansion to help workers in its productions during the months that remain paralyzed by the pandemic.

Netflix nears 30 million subscribers in Latin America

After years of separating its revenue and subscriber figures between domestic (the US and Canada) and international (rest of the world), Netflix decided for the first time to break down its international numbers by territories.

Thus, this Monday the streaming giant announced its rate of growth in the last two years across four regions: USA and Canada, Latin America, Asia Pacific, and EMEA (Europe, Middle East, and Africa).

And Latin America confirms its position as a powerful region for Netflix. While in the third quarter of 2017 it had 19.7 million customers, two years later it had 29.4 million, 61% more. This figure represents about a third of Internet households in the region.

The US and Canada, as is well known, remains the strongest territory for the platform, with 67.1 million subscribers at the end of the third quarter of 2019. However, growth is the lowest: only 18% more than two years ago.

EMEA ranks second in terms of subscribers. As of September 30, it had 47.4 million customers, 105% more than two years ago. Finally, Asia Pacific has become the fastest-growing region for Netflix: subscriptions grew 148% in this period to 14.49 million.

Netflix announced that starting in the fourth quarter of 2019, it will also begin to offer its financial results by international region.