Mexicans prefer light beer over dark beer
Mexicans have increased their taste for light beer over dark, said research firm Kantar Worldpanel consumption sector. And is that about 23.3 percent of Mexican households prefer this variety of barley-based drink, above 22.9 percent of those who like the dark.
The regular or clear is still the favorite for Mexicans and is that four out of 10 households consume it, only 6 percent of consumers buy prepared beverages.
The importance of light products has impacted the entire sector. Constellation Brands, a producer of alcoholic beverage brands, stated that last year Corona Light was the number one imported light beer in the United States and the most developed in the female segment.
"The production and distribution of Constellation Brands brands in the U.S. are 40 percent of Corona Extra, Modelo Especial with 39 percent and Corona Light and Corona Familiar, with 5 percent each, while the rest correspond to the rest of the portfolio," said the company that has the license to sell the brands of Grupo Modelo in the U.S...
But beyond that Mexicans like one brand or another, to commemorate the importance of this drink in the economic activity of the country, for four years Cerveceros de Mexico celebrates every first Friday in August the Day of the Beer.
According to this organization, this sector is the most important within the agro-industrial activity in Mexico. Its sale abroad represents about 25 percent of the country's agro-industrial exports, with a value of $4,288 billion dollars in 2018.
That same year the Mexican beer industry produced 120 million hectoliters, assuring Mexico as the fourth largest beer producer in the world, a positive variation of 9 percent compared to 2017.
Of these, 40 million hectoliters were for export, mainly to the United States, China, United Kingdom, Australia, and Colombia. Exports grew 19 percent compared to 2017.
As for the domestic market, last year 67 percent of Mexican households bought beer 10.6 times, with an approximate consumption of 35.6 liters, according to research firm Kantar.
It also stressed that 4 percent of trips to a store involves the purchase of beer, but consumers do not usually buy it alone but to accompany it also buy soft drinks, snacks, bottled water, cookies, and milk. The average expenditure was about one thousand 27 pesos a year, or 2.8 percent of what is spent on food, beverages, dairy, home care and personal.
Data from the consumer consulting firm Euromonitor revealed that Tecate Light is already the second most consumed brand in the country, with a share of 16.8 percent, placing behind Corona Extra, which has 24.1 percent of the market. Meanwhile, Corona Light has a share of 3.2; Modelo light, 0.7, and Pacífico Light, 0.2 percent.