The official fashion platform in Mexico Mercedes-Benz Fashion Week Mexico City, with more than 15 years of generating immersive experiences and bringing fashion to all audiences, begins with many surprises and special events.
It will be held from April 25 to 27 in Mexico City under a hybrid format with physical presentations and a digital billboard, where the new proposals of the country's leading fashion exponents will be presented.
This year, the event continues to support national talent so that through their new proposals and collections, Mexicans and foreigners fall in love even more and thus, encourage the consumption of Mexican fashion.
In digital, the universities will introduce the talent of the future fashion creatives, having in this year' s global line-up new and consolidated designers.
Preserving the sanitary protocols and limited quotas, the Mexico City edition will take place in three key scenarios and will feature 16 presentations over the three days, which are not yet disclosed.
Mercedes-Benz Fashion Week Mexico in its constant reinvention and quest to promote fashion creatives, this year, has a vision towards the future and with the intention of generating awareness in thinking and deciding to improve the environment of the creative industries.
That is why it will take its message of fashion, mobility and sustainability to the main fashion hubs of the country, a year full of activities that will sow awareness and recognition for what is made in Mexico. The platform will visit Oaxaca, Guadalajara, Merida and its main headquarters, Mexico City.
Sustainability is one of the fundamental pillars and in terms of strategy, what makes the company an emission-free enterprise by the end of this decade. Today, Mercedes-Benz Fashion Week is one of the main forums in which to bring sustainable luxury experiences to customers.
Fashion is eager to move forward after the great learning that took place, to take the good things and not make the mistakes that were made in the past.