After having postponed its arrival in Mexico for 2020 due to the health emergency declared by the coronavirus pandemic, the Swedish furniture chain Ikea has informed that it finally plans to open its first physical store in the country in 2021. "We are fine-tuning the last details to open our online store in a few weeks. Register with Ikea Family and find out what we are preparing for the opening of Ikea Oceania in the first months of 2021," the chain reported through its social networks.
Last May, Malcolm Pruys, director of Ikea Mexico, informed that he would activate his online store in Mexico in the fall of this year. In 2018, the Swedish chain announced the opening of its first store in the country for 2020 in the Encuentro Oceania shopping center, which will have 23,000 square meters and 7,500 products. Ikea's expansion plans also include openings in Guadalajara, Monterrey, Puebla, and Querétaro.
Ikea was founded in Sweden and is currently present in 50 countries around the world. The Swedish giant announced the construction of its first Cedis, which will have an area of 15,000 square meters and will be located in the north of the State of Mexico.
The company chose Mexico as its gateway to Latin America, where it expects its next major expansion globally, after Asia, with the opening of nine stores in the next decade. Its arrival has been made to wait: it does it after more than 15 years of prospecting. Now, after announcing that the first store will be located in the country's capital, his intention is to open a new store every two years. Guadalajara and Monterrey are the next openings.
The rest of the more than 20 cities with more than 1 million inhabitants that Mexico has been in sight. The main population centers of Bajio, Toluca, Cancun, or Acapulco may be among the chosen, once the brand consolidates its initial bets.
Logistics is part of the success of this multinational's business, and the north of the State of Mexico will almost certainly become the location of IKEA's first distribution center in the country. In addition, Saltillo will receive an investment of close to $175 million dollars to host the first production center for the brand, a furniture cluster that will grow as its supply network.