Because Jalisco is the main producer of craft beer in the country, with 94 companies in this sector in the state, the municipalities of Guadalajara and Zapopan presented the Craft Beer Route. This is a tourism project that seeks to increase the stay of visitors to the Guadalajara metropolitan area by one night.
On the Beer Route, the most representative craft breweries in the region will open their doors and visitors will be able to visit their facilities and learn about the brewing process. They will be able to taste beers that have won awards in national and international competitions.
The four main craft breweries of the metropolis are participating in the new tourist route, in coordination with restaurants, bars, and tour operators, to increase the economic flow in the city. Throughout Mexico, there are 1,462 craft breweries whose production amounts to 303,000 hectoliters.
Jalisco contributes 17% of the national production and 16% of the breweries producing the beverage are established in this state. In the 2020-2021 period, despite the pandemic, the sector recorded a growth of 25.89% and last year alone generated 10,636 jobs nationwide, of which 35% are women and 9% are single mothers.
Inputs are farm products; craft beer is made more by Mexican hands than by machines.
Just like the Tequila Route, this Craft Beer Route will be added to this great offer that makes Jalisco unique and that makes Guadalajara and Zapopan unique. The Minerva, Fortuna, Loba, and Cielito Lindo breweries are participating in the route.