Japanese, Chinese and Australians are some of those who leave a greater economic benefit during their stay in the country, and among their favorite destinations are Mexico City, Riviera Maya and Cancun.
Since he took over the Ministry of Tourism (Sectur), Miguel Torruco Marqués, made it clear that the priority of the new government of Mexico is to shore up the capture of foreign currency in the so-called 'industry without chimneys', and as part of it, raise average spending per foreign visitor. Therefore, the increase in the influx of travelers has been in the background.
"The tourist potential of a country is not measured by the number of tourists received, but by the foreign currency captured especially the per capita expenditure," said the official.
For this year, the Sectur estimates that foreign exchange earnings in the sector reach 23 thousand 263 million dollars, almost 4 percent more than what was captured in 2018. According to the World Tourism Organization (WTO), in 2017 Mexico climbed to sixth place as a receiver of foreign passers-with 39.3 million people, however, spending per traveler ranked number 40 with 558 dollars.
According to the latest figures available from the SECTUR, by November 2018 the visitors who left more dollars on average during their stay in Mexico were those from Japan, followed by those from China, Australia, Argentina, and Germany. For entrepreneurs in the sector, attention should be paid to the expansion of the average expenditure of foreign tourists without neglecting the number of travelers entering Mexico.
"We believe that both can be done; grow in a number of tourists and also in the amount of foreign currency, "said Pablo Azcárraga, president of the National Tourist Business Council (CNET).
Tourists from 'the nation of the rising sun' top the list of travelers who spend more in Mexico. The Japanese leave on average 2 thousand 8 dollars during their stay in the country, this does not include air transport.
From January to November 2018, a total of 140 thousand 363 people from the eastern country entered Mexico by plane, to reach the seventeenth position in a number of visitors.
According to data from the Integral Information System of Tourist Markets -dependent of the Sectur-, the average stay of Japanese travelers in the country is seven nights and they visit mainly the CDMX, Riviera Maya and Cancun.
In addition, 7 out of 10 travelers from the Asian nation are staying in 4 and 5-star hotels, a situation that implies a greater spill for the country.
The Chinese passers represent Mexico the second market with greater spills for foreign tourists. With $ 1,878 per visitor, these vacationers choose destinations such as the Riviera Maya, Cancun and Mexico City.
On average, tourists from China spend a week in the country, in addition to that 9 out of 10 resort to luxury hotels to stay, and 5 out of 10 have between 15 and 34 years.
Although China's share of the bulk of foreign visitors in the country is 0.9 percent, this market is being targeted by the Mexican government.
In order to attract a greater number of tourists from the Asian country, the Sectur is preparing to open an attraction in Mexicali, Baja California, where the Chinese community built an underground city.
Australian travelers who choose Mexico as a holiday destination spend an average of 14 days visiting destinations such as Los Cabos, Cancun, Riviera Maya, and the CDMX.
During their stay in the country, Australian hikers 'spend' around $ 382, this without considering the costs of transportation, and usually come from cities such as Sydney and Melbourne.
The 61 percent of the vacationers of the country belonging to the continent of Oceania choose to stay in hotels of categories between 4 and 5 stars.
Passers from the 'country of the Pampa', are the only Latin Americans who have the greatest economic benefit per tourist left in the country. With an average cost per visitor of 1,177 dollars, Argentines stay 11 nights on average in hotels and their most popular destinations for vacation are the Mayan Riviera and Mexico City and 6 out of 10 of them seek accommodation in hotels luxury.
The German visitors are ranked fifth in the markets with the highest economic flow per visitor to the country. The Germans who arrived at 'Aztec land' spend on average $ 21 thousand and their favorite destinations are the Riviera Maya and the capital of the country.
In addition, Teutonic vacationers lead the way in terms of stay, since they tend to stay in the country for 16 nights, even 63 percent of them prefer to stay in 5-star hotels.