Expo Guadalajara gears up to recover international visitors

Due to the Covid-19 epidemiological indicator being green, and the authorization for all establishments to have 100% capacity, the fairgrounds expects to recover pre-pandemic figures in the second half of the year.

Expo Guadalajara gears up to recover international visitors
Guadalajara. Photo by Roman Lopez / Unsplash

After the entity's Health Board determined to eliminate the restrictions due to Covid-19 and allow 100% capacity in all economic and recreational activities, Expo Guadalajara is getting ready to recover exhibitors and international visitors during the second half of the year to reach its pre-pandemic indicators.

"I believe that this situation opens the opportunity for the exhibitions in general to grow their international area, which is what we are lacking, and what gives us these numbers of 40% less than the figures we had before the pandemic," said to El Economista the president of Expo Guadalajara, Federico Carlos Diaz.

For the time being, after the elimination of restrictions, the exhibition center has already managed to finalize some events for the second half of the year and international exhibitors are beginning to confirm their participation in different fairs.

For example, Intermoda, before the pandemic had up to 1,500 stands; during the pandemic, it has been recovering because it started with 600 stands, reached 1,000, and lacks the international area which is another 500. These measures would open the possibility for us to grow that part in the following editions," said the president of Expo Guadalajara.

According to Diaz Gonzalez, in 2021 the most important fairground in the country received 459 events with 6,288 exhibitors and 852,450 visitors. Meanwhile, this 2022 they foresee the realization of between 530 and 550 events.

"It is not possible to make long-term forecasts, but if there is no other wave or a new strain, it will be a more important year of recovery than 2021," said the businessman.

He insisted that despite the reduction of Covid-19 cases, the fairground maintains the sanitary measures to avoid contagions, which, together with the international certifications it has obtained for the implementation of its sanitary protocols, has generated confidence both in the organizing committees and in national and foreign visitors.

"We believe that this window that is now open with the green traffic light and returns to 100% capacity will positively affect us in the second half of the year. The important thing is not to lower our guard and continue with the sanitary protocols," he said.