Online sales: pandemic advances e-commerce adoption in Mexico

What do Mexicans buy most online? The Internet Association Mexico reported exponential growth in online sales in Mexico. The information presented by the AMIPCI provides data on the sectors that have the largest Internet purchases in Mexico. The figures are expressed as percentages and refer only to users who make purchases over the Internet.

Mexican e-commerce adoption advanced by pandemic
Mexican e-commerce adoption advanced by pandemic

The Internet Association Mexico announced the categories of products and services that reflected more sales through the Internet in Mexico during 2019.

For example, of the 100% of Mexicans who make purchases on the Internet, only 18% have bought books or magazines through this medium in 2019. Below we present the 5 sectors with the highest percentage of purchase by consumers on the Internet in Mexico.

Transportation 65% Although there is car buying on the internet, most of the income for this sector is from transportation services such as Uber, Didi, or Cabify. Car rentals are also accounted for by sites such as Hertz, Enterprise, or Budget.

Fast food 47% Many restaurants have already developed applications or websites in which to order directly from home, although the largest purchase is made through applications such as Uber Eats, Rappi, or Sin Apron.

Housing and lodging 43% Applications such as Booking or Airbnb have provided alternatives to travelers, who can still book directly with hotels.

Travel 41% Whether direct with airlines, buses or travel agencies, means of transport are accounted for with digital sales.

Tickets for events 40% Tickets for the theater, cinema, concerts or sports events Although the largest sale in this sector in Mexico continues to be "at the box office", it has increased year after year.

This year, the data on purchases on the Internet will suffer modifications, since Statista announced that during April 2020 the income from electronic commerce grew 500% in Mexico.

Despite the growth, there will be a restructuring of the sectors that made the largest purchases, as flight reservations, lodging, or tickets for events have decreased, while the purchase of food, packaged goods, or clothing has increased due to the pandemic.