E-commerce continues to expand in Mexico

The total value of electronic commerce during 2017 was equivalent to 4.6% of the GDP of that year. Transactions of goods and services through the internet continue to grow in Mexico, with this result linking four consecutive years registering an upward trend. In 2017, the total generated in this item amounted to 1,004,142 million pesos (USD 52 million).

In the annual comparison, the value of online transactions increased by 24.4%, the most pronounced expansion since official figures were available (2013).
In the annual comparison, the value of online transactions increased by 24.4%, the most pronounced expansion since official figures were available (2013).

In the annual comparison, the value of online transactions increased by 24.4%, the most pronounced expansion since official figures were available (2013).

The services were once again positioned as those that lead the trade through the digital platforms. Of the total of electronic transactions, 46.5% was obtained by the purchase of an online service, 28.8% by wholesale trade and 25.3% by retail trade, according to preliminary figures from the National Institute of Telecommunications. Statistics and Geography (Inegi).

Despite the fact that the exclusive electronic commerce of merchandise continues with limitations in the country, during 2017 the online transactions of retail goods showed an important jump. They went from a contribution of 21 out of 100 pesos (21.3%) in 2016 to one out of 25 out of every 100 pesos (25.3%), which reflects that the purchase and sale of goods over the Internet is increasing, although at a modest pace.

Many specialists agree that electronic commerce, specifical merchandise, is limited in Mexico due to some factors: some citizens are still lagging behind in accessing the internet or financial services, the online offer is not as extensive and has not been consolidated yet consumer confidence in digital commerce platforms.

Why is statistical information about electronic commerce necessary?

At an international level, the use of Information Technologies (ICTs) follows a growing trend from which new economic needs arise that should be considered for the integration of public policies, the Inegi highlighted in its press release. Due to this situation, the institution began to work on the quantification of all purchase, sale and exchange processes on the internet and in October 2018 the indicator "Gross Value Added of Electronic Commerce" was published for the first time.

The update of the total value of electronic commerce for 2017 is the second official publication of this indicator. In October 2018, Inegi published information about the economic generation of this sector of the digital economy for the first time.

Since the last publication of this indicator, the institute emphasized the need to integrate the product generated through the Internet into the System of National Accounts. The digital economy must be quantified because in the international context there is a growing trend in this area, linked to the amplification of Internet coverage, the use of mobile applications to facilitate commerce, digital communication services, the purchase of information in line and business and financial services in the network.

In Mexico, more and more people are betting to buy, sell or exchange goods or services through the Internet. The leading platforms in the national electronic market are the US Amazon and the Argentine Mercado Libre; However, every time firms choose to offer electronic products and services.

Review of figures for 2015 and 2016

The first (preliminary) publication of the value of electronic commerce identified a total of 653,835 million pesos (USD 34 million) in 2016 and 803,103 million pesos (USD 42 million) for the following year. These figures were revised and adjusted in the most recent update, changing slightly: to 648,660 million pesos (USD 34 million) and 806,955 million pesos (USD 42 million) respectively.

The update implied changes in the annual growth rates of this sector. In 2015, the digital commerce of goods and services increased by 10% and for 2016 the expansion reached a level of 24.4%.

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