Online sales: pandemic advances e-commerce adoption in Mexico
Due to the quarantine, online sales options are the only ones that millions of people have to purchase essential products and to survive, so the adoption of e-commerce is expected to be two years ahead of the current pandemic.
Many of the people who were not yet going to start shopping online over the next two years are being pushed to do so by the confined conditions they find themselves in. Ninety percent of people who buy online, repeat their experience in less than 3 months, so online consumption will continue to grow and not falter when the pandemic ends. However, e-commerce presents a logistical problem, as most businesses are unable to meet the over-demand.
Today, many companies in different industries, both selling products, and services, have had to limit their sales to the online channel. This generates a problem: in Mexico where there was already a lack of capacity for logistics infrastructure to meet the over demand of e-commerce under normal conditions. During the pandemic, demand far exceeded expectations.
For a company to grow in the digital realm, it has to allocate a large portion of its resources, but during this time of contingency, it will be a very difficult task.
It requires flexibility on the part of the user, and also on the part of the companies to put all their resources in order to evolve in the most strategic way their logistics capacity. It will have a mixed work between outsourcing and absorbing a part of the logistics strategy to give the highest possible attention capacity.
Stores selling services or commodities will be the ones that stand out during the pandemic, such as grocery stores, pharmacies, grocery stores, personal hygiene, cleaning, pet food, digital products (such as music, movies, and video games) and food services.