Actor and producer Diego Luna presented, virtually, the short film Agua at the Guadalajara International Film Festival, to highlight the importance of taking care of the vital liquid.
"We teamed up with Jorge Gutiérrez because we originally thought of animation and we had never done animation before, so we had to understand that world, and luckily Jorge joined us. With El día después we have worked on many themes, but now we chose water to raise awareness and react before it is too late," said the actor.
He noted that they are proud and grateful for having made the short film, which required them to work in the field of animation, which required a lot of patience to understand their priorities.
The work of both can already be seen on social networks and will be screened before each film in the Socio-environmental Film Award category at International Film Festival in Guadalajara.
"The film is an opportunity to connect audiences and generations, to leave that feeling of saying this that I saw is starting to echo in other things in my life," said Diego Luna.
For his part, Jorge Gutiérrez said that he is not used to working on projects like this, however, the short film made with Diego Luna "left him in tears with the message he wanted to convey, the most incredible thing about the short film is that it speaks the universal language of cinema".
It should be noted that the short film is part of the campaign, which aims to raise awareness among people about the water crisis and create a citizen network of dissemination and denunciation about the conditions of abandonment, pollution, or drought of rivers, lakes, and seas.
Last February, the actor showed his interest in communicating and sensitizing people about the water problem. "Access to water in Mexico is one more reflection of the inequality and the enormous shortages that so many people have in the country," he told EFE.
According to Luna, it is necessary to opt for a critical view when dealing with such a fundamental and vital issue as the distribution, scarcity, and contamination of rivers, basins, and bodies of water.
"We have to change the narrative. We have been led to think that the issue of water has to do with whether or not we turn on the faucet, or how many minutes we take a bath, and it doesn't go that way. Access to water is something else, the problem is where it goes and where it doesn't, what are the interests that move water," he said.
For this reason, Luna considers it important to be aware of what type of consumer each one is, and the responsibility that this entails because to have a certain impact on these issues it is essential to know the processes carried out by each industry and how they relate to the environment.
"If you are interested in taking care of water, it would be much more effective to buy second-hand clothes than to stop watering your plants," he says.
And he questions how it is possible that in places with water scarcity the government grants concessions for its use to certain companies, but this is not available for the citizens who live there, as in the case of some breweries in the country. "For political reasons, water may or may not reach certain places. We want to make the world aware of the complexity of the reality and how much we can do by exerting pressure as citizens," he says.
Luna is especially impacted by the issue because the first thing he thinks of when the subject is discussed is the relationship that his son and his young daughter will weave with this natural resource. After all, surely when children of his generation think of water they imagine bottles, while his parents' generation thought of rivers.