Cancun hotels launch "2X1" campaign to revive tourism
To make the destination more attractive at the end of the coronavirus pandemic, the Hotel Association of Cancun, Puerto Morelos and Isla Mujeres announced its digital campaign, "Come 2 Cancun" (Come to Cancun or "Ven a Cancun"), which are "2 X 1" tourist packages and other promotions, with which they intend to revive tourism.
The same hoteliers and businessmen of other tourist attractions assure that their strategy is to start with the reopening of Cancun from June 1st, in case the number of cases of coronavirus allows it.
In this regard, Carlos Gosselin Maurel, a hotel businessman, said that there are more than 150 hoteliers who endorse this digital campaign, which was launched in Spanish and English and with which they hope that other destinations in Quintana Roo, join.
For his part, Roberto Cintron Gomez, president of the AHCP, said that the campaign is expected to be ready before May 15, for the opening of the destination from June 1.
Among the promotions being considered is the 2×1 Caribbean vacation, as well as contests through social networks where the winners will receive courtesies to visit the destination, as well as agencies, thus positioning the Mexican Caribbean in digital promotional campaigns.
The Mexican Association of Travel Agents said the idea should be not to lower rates, but to reward the tourist who visits the destinations, so the 2×1 is applied, that is, they pay two nights of hotel and receive four, so the destination is not cheap.
Cancun hotels must meet up to 150 criteria to reopen
Hotel establishments must meet up to 150 criteria to obtain the health certification that Quintana Roo will launch this May 15 and which seeks to ensure the safety of customers who begin to resume their travels in the midst of the pandemic.
This certification will be available free of charge for hotels, restaurants, travel agencies, airports, operators, and other actors in the tourism chain in the state. The purpose is that about 1,600 tourism companies obtain this label to provide protection not only to visitors, but also to the staff, and their families, thus preventing Quintana Roo has a resurgence in the transmission of coronavirus, published Sipse. The health certification will, therefore, be issued to all subsectors that make up the tourism industry.