Mexican avocado continues its journey to the US

14/01/2021

One of the main seasons for Mexican avocado shipments to the United States is the Super Bowl, and this year, despite the coronavirus pandemic, exports of this product will grow by 4 percent.

The main market for the Mexican avocado is the United States. Photo: APEAM
The main market for the Mexican avocado is the United States. Photo: APEAM

According to the estimation of its market intelligence management, for this season 132 thousand 30 tons will be sent, an increase of 4 percent over 2020; however, as every year, the final figure will be had once the Super Bowl passes. In the 2019 Super Bowl, the shipments were 121,622 tons, while in 2020 they totaled 126,952 tons.

In the total balance of production and exports, the projection for the end of this season (2020-2021) is that more than 1.2 million tons will have been harvested and more than 1 million tons sent abroad. This is a figure that may vary due to the prolongation of the covid-19 pandemic. Until the second half of 2020, avocado exports already registered a 12 percent increase compared to 2019; 551,226 tons had been exported to the United States alone.

The main market for the Mexican avocado is the United States, where Michoacán -the only state-certified to export the fruit to its northern neighbor- sends more than 84 percent of its production.

The strategy in the United States is focused on making an important investment in promoting the avocado at different times of the year, beyond the Super Bowl and Cinco de Mayo, seasons already very well positioned among American consumers.

Other strategic markets are Canada, Japan, and China, although growers and ambassadors also send the fruit to Europe, South America, and even the Middle East. Last year alone, some 37,378 tons of product were exported.

Mexico has at least 20 different species of avocado, and three races are recognized: Mexican, Antillean, and Guatemalan. Among the most commercialized varieties are: "Hass", "Criollo", "Bacon", "Fuerte" and "Pinkerton".

Among the benefits of the consumption of avocado is that it is a product rich in minerals such as magnesium and potassium, includes antioxidant properties for its high content of vitamin E, also, is one of the richest fruits in fiber, contains no cholesterol or sodium, and is low in saturated fat, for all the above is recommended to include in the diet for a healthy diet.

Where does the word avocado come from?

The word avocado comes from the Nahuatl ahuacatl, which means "testicles of the tree". The oldest vestiges of the avocado go back to a cave in Coxcatlán, located in the region of Tehuacán, Puebla, and date from 8,000 a.C. The avocado tree can reach 20 meters in height, but it is generally kept at less than five meters. Its scientific name is Persea americana and there are more than 90 species on the continent, distributed from central Mexico to Central America.

There are three avocado breeds: Mexicana, auácatl (P.a. var drymioflia); Guatemalan, Quilauácatl (P.a. guatemalensis var.), and Antillean tlacozalauácatl (P.a. American var.), which give rise to a large number of hybrids, among the best known are the Fort, Hass, Bacon, Pinkerton, Gwen, and Reed.

In Mexico, the presence of around 20 species of avocado is documented. Mexico is the world's leading producer of this fruit: 48.3 percent of the avocado consumed on the planet is Mexican.

Avocado is rich in proteins, lipids, and vitamins (particularly A), as well as potassium, phosphorus, and calcium. In addition to fresh fruits, frozen, dehydrated pulp and oil extracts are used for the cosmetic industry. The leaves, seeds, and bark are used as a medicinal remedy and in the production of dyes. The trees are part of the coffee and cocoa orchards and the backyards of the houses.

By Mexicanist