In the wild world of wheels, where rubber meets the road and innovation meets asphalt, Auteco, the Colombian juggernaut of sustainable mobility solutions, is making waves. Move over, tacos and tequila – electric vehicles are rolling into town, and they're here to stay. Auteco is steering its green dream machine into Mexico, revving up a whopping $102.5 million investment to electrify the country's roads and give traditional combustion engines a run for their money.
Andrés Cortés Parra, the maestro behind the wheel as Auteco's country manager in Mexico, spilled the beans at a press conference, revealing the grand plan. Hold onto your sombreros because this investment is no flash in the pan. Over the next four years, Auteco is injecting this cash infusion into Mexico, with a charming half-million reserved for research and market wizardry.
But it's not all about number crunching and pie charts – Auteco is putting its money where its mouth is, literally opening doors and service hatches. Two million dollars are earmarked for the immediate task of opening four shiny new points of sale and service. Mexico City, Guadalajara, Monterrey – Auteco is like a Santa for electric vehicles, leaving gifts of green mobility across the land.
The first pit stop on this electrifying road trip is the inauguration of the first sales and service hub. Picture this: 600 electric units ready to hit the streets, with 300 of them already reserved. It's like a concert ticket rush, but for EV enthusiasts.
Let's talk about the stars of Auteco's show – the electric units. Not just any units, mind you; these are the eco-warriors of the urban jungle. We're talking about two-seater wonders with a 250-kilometer range, mini-trucks that can carry 2,000 kilograms over 270 kilometers, and urban pickup trucks that blend style with a load capacity of 830 kilograms.
Auteco isn't just dipping its toes; it's diving deep into the electric ocean with two heavyweight champs – electric trucks flexing muscles with load capacities of 4,000 and over 11,000 kilograms. They're not just trucks; they're transformers of the transportation world.
The first 100 units will make a grand entrance from China, sailing into Mexico through the port of Lázaro Cárdenas, Michoacán. Auteco has its eyes set on the movers and shakers – food and logistics companies are the chosen ones to kick off the green parade.
Cortés Parra spilled the beans on the clientele, dropping names like DHL, Bimbo, Coca-Cola, and Femsa from their impressive roster. It's not just about selling units; it's about converting the big players to the electric gospel.
Hold on to your eco-helmets because here comes the cherry on top – the remaining $100 million will be poured into building a fully electric vehicle assembly plant in Mexico. Auteco is planting roots, and the green shoots of a sustainable future are starting to sprout.
Juan Fernando Builes, Auteco's director of operations, hinted at the excitement, highlighting Mexico's attractiveness as a market. With a booming automotive industry, a robust supply chain, and a squad of skilled professionals, Auteco sees Mexico as the fertile ground where the seeds of electric mobility will flourish.
So, buckle up, Mexico! Auteco is on the horizon, ready to paint the streets green, one electric unit at a time. It's not just a business move; it's a revolution, a dance of electrons in a world dominated by combustible chaos. Get ready to plug in and ride the lightning.