In 2016 Mexico became the first country where Nissan Kicks was incorporated to the offer of products of the assembler, and in a short time has become one of the favorite cars of the public not only in the country, but throughout Latin America.

When Michael Jordan decided to venture into the tequila business, he may well have applied a fairly simple strategy. He would have just put his name on the label and autographed a few bottles to sell out in a matter of hours, no matter if the agave distillate tasted good.

Rarely can Mexican athletes boast of being the best in their field, however, Rafael Ortiz, who practices extreme kayaking, is considered number one in the world by the rest of the community that practices the sport.