La Secturz achieves the commercialization of the central region of Mexico in the Spanish and European markets
Zacatecas promoted in the International Tourism Fair
The Secretary of Tourism, Eduardo Yarto, reported the results that the Zacatecan delegation obtained during the International Tourism Fair (Fitur) 2019, where he managed to market the destination as part of the northern central region of Mexico, through seven international tour operators .
This promotion will be carried out in the Spanish and European markets, through companies such as SevenTour, Mexico Touring, MexiTours, SAT, Mexellena, Meca and Native Trails, which will include in their sales catalogs the tourist routes and products created by the members of said region, including Zacatecas.
The delegation also made an alliance with Casa de México in Spain for the promotion of the entity. In this building, located in Madrid, there will be an exhibition on the attractiveness and tourist products of the state, for three months, which will conclude with a week of promotion in the media.
The official informed that they held 19 meetings with representatives of tour operators, airlines and specialized industry; with Spanish operators to detect areas of opportunity in the states of Guanajuato, Jalisco, Querétaro and Zacatecas; as well as interviews in 11 national and international media about tourist attractions and products, and magical towns.
Finally, Eduardo Yarto spoke of his participation in the XXII Ibero-American Conference of Tourism Ministers and Entrepreneurs, where they shared success stories in this sector in South American and European countries. The participation in the Fitur was carried out jointly with the Mexican Association of Hotels and Motels.