Yucatán puts the name of Mexico in Fitur 2019


In five intense days of work at the Fair, the state won the "Excelencias Turísticas" award, more than 200 appointments were held, more than 13 thousand gastronomic tastings and a strong presence before more than 280 thousand attendees from more than 165 countries.

Mayan ruins in Tulum
Mayan ruins in Tulum

The Secretary of Tourism, Michelle Fridman Hirsch, had a meeting at the World Tourism Organization to look for strategies to strengthen tourism development in Yucatan.

A letter of intent was also signed with the Royal Academy of Gastronomy to collaborate in the construction of a tourist gastronomic positioning strategy for the state and be able to host the Ibero-American gastronomic capital.

Yucatan closed with great success its participation in the 2019 edition of the International Tourism Fair in Madrid, before more than 280 thousand attendees, more than 165 countries and more than 1900 exhibitors who could see from the entrance to the Mexican pavilion, the Chichén pyramid Itza, which is an internationally recognized symbol of Yucatecan identity.

As part of the results of the participation of Yucatan in one of the most important fairs in the tourism industry in the world, the Secretary of Tourism Development (Sefotur), Lic. Michelle Fridman Hirsch, signed a Letter of Intent between the state of Yucatan and the Royal Academy of Gastronomy (RAG) in Spain, with the aim of collaborating in the construction of a tourist gastronomic positioning strategy for the state and being able to postulate as the seat, in the medium term, of the designation as an Ibero-American gastronomic capital.

In addition, within the framework of the Fitur, the owner of Sefotur Yucatan visited the offices of the World Tourism Organization (UNWTO), where he met with Alejandro Varela, Director for the Americas of the WTO with whom he established cooperation mechanisms with this important institution, in benefit of the tourist development of Yucatan.

After 5 days of presence in the Fitur, Yucatan closes with a balance of more than 200 business appointments between tour operators, agencies, airlines, international organizations and media, gastronomic samples and an important presentation event of destination before 270 media and tourism leaders.

During these days important alliances were established with companies such as Iberia, Aeromexico, Wamos, Tui, Catai, UNWTO, Pullmantur, Eurowings, El Corte Inglés, Evelop, Forbes, Food and Wine, New York Times, Travel & Leisure, among others. , in order to continue generating development and connectivity for Yucatán.

Yucatán Peninsula

Also during FITUR 2019, by the hand of Quintana Roo and Campeche, Yucatán presented the project "Yucatan Peninsula", which is a route through the three states, with a guide that will allow tourists to be transported by road along the region, find the attractions to visit during your tour; such as archaeological zones, colonial cities, beaches and airports. It is particularly focused on tourists from Europe during this fair, but later promotion will be made in Mexico.

5,000 copies were distributed among business partners, travel agents, airlines and tour operators in Europe, mainly in Spain, Portugal, United Kingdom, France, Germany, Holland, Denmark, among more than 180 countries participating in the fair.

Excelencias Tourist Award

In the development of FITUR, Yucatán received the award granted by the Iberian publishing house Excelencias, which has various categories; the state was awarded in the "Excelencias Turísticas" category for the tourism development strategy that the Sefotur entered under the name YucaTAN Turístico 360, being a set of actions aimed at building a sustainable development strategy for the long-term destination that contemplates actions based on sustainability, responsibility, inclusion and durability of the destination.

This distinction presents the work plan established by the Governor, Mauricio Vila Dosal and the Secretary Michelle Fridman, owner of the Sefotur Yucatán; making use of tourism as a tool for generating international investment, a brand platform for destinations, a channel for a real collaborative economy and a trigger for improving the quality of life of its residents and the value chain, through sustainable and responsible development of destiny.

On this, the Secretary of Tourism of Yucatan commented - It is a prestigious award within the industry, it gives us promotion, it gives us an important endorsement that we are walking in a correct sense, and above all it leaves us the bases on which we will continue to build the State Tourism Plan.

"This award adds a series of actions that we want to carry out in the coming years, to outline Yucatan as a benchmark in sustainable, inclusive, sustainable and responsible tourism development," concluded Michelle Fridman.

José Carlos De Santiago, President of Grupo Excelencias, reported that in this 2018 edition more than 2,500 tourism strategies were applied worldwide, of which Mexico submitted 687 applications.

This important award puts Yucatan in the eyes of the world, thanks to the projection and impact that Grupo Excelencias has, by having more than 34 media, be part of the Caribbean Tourism Organization and have a presence in 14 countries around the world.

Other promotional actions in Fitur

In order to make known the culinary riches of Yucatan, gastronomic activations were carried out with great success by the gastronomic ambassadors of Yucatan, David Cetina and Pedro Evia; in which more than 13 thousand tastings were given during the days of the fair and in the cocktail was attended by 270 representatives of media and political leaders and special guests from both the tourism and business sectors of Madrid.

During the inauguration and in the cocktail, Yucatan counted with the participation of the Governor of the state, Lic. Mauricio Vila Dosal; the Ambassador of Mexico in Spain, Roberta Lajous Vargas and the Secretary of Federal Tourism, Miguel Torruco Marqués.

In addition to the direct promotion in the Mexican pavilion in Fitur, in the streets of Madrid, Yucatan had brand presence through promotional balloons of the destination and with a bus branded with the image of the Chichen Itza pyramid that visited the main sites tourist attractions of the city.

Source: Official Gazette