Since its inception in the distant 1990, when Xcaret Park opened its doors, which cost then 10 dollars to enjoy a beach and an underground river as main attractions, the business group behind the project has not stopped growing.
When did Xcaret open? Here are the answers when, how and what's next.
Now, almost three decades after that modest beginning (if you compare it with what the park is today), the group increases its commitment and reinforces its business initiatives in the state.
In this way, between last year and the present, its investments will amount to around 175 million dollars in various works, ranging from the remodeling of its parks to new openings.
The first is for 78 million dollars in Xavage, its new theme park dedicated to extreme activities and adventure, which to say the managers, has been so attractive in their development that decided to expand the investment even before its opening. Although a release date has not yet been released, it is expected to be ready for Easter.
The park will be located next to another of the attractions of the group, Xoximilco, in which 12 million dollars are invested for its remodeling and enhance its appeal, which is intended to synergize with Xavage.
The other major project announced for this year is its second foray into the hospitality sector with a boutique hotel designed for the super luxury segment.
Under the name of La Casa de la Playa, the new hotel has 63 rooms, all at the foot of the beach and overlooking the sea, each with a pool and jellyfish tank. The complex, which will be located in the vicinity of Xcaret park, includes four restaurants that will be managed by three celebrity chefs, two Mexicans and one Italian.
One of them will be Martha Ortiz, one of the main ambassadors of national cuisine, whose establishment Dulce Patria, in Mexico City, is regularly located, year after year, among the main restaurants in Latin America.
As if that were not enough, La Casa de la Playa will have a luxury brand ambassador, Alondra de la Parra, the renowned Mexican orchestra director, who will act as endorsement and image of the hotel in the world.
It is expected that the new hotel, in which 85 million dollars will be invested, will open its doors in December and will operate under the concept of All Fun Inclusive, developed by the business group and through which the guest gets access to all the attractions (parks and tours) that it offers.
Finally, the group, which until now operates under the name Experiencias Xcaret, will be the subject of a digital transformation in which 30 million dollars will be invested and which will lead to a change of ownership, which will become effective on February 15. simply grupoxcaret.com.
The transformation, which will go beyond a facelift, includes alliances with major players in the technology sector such as Amazon, Facebook, Salesforce, and Google, among others.
When did Xcaret open?
Integrated into its beginnings by Miguel Quintana Pali and the brothers Carlos and Oscar Constandse, the business group began its journey with the Xcaret park in 1990, whose growth expectations were widely exceeded and gave rise to the creation of other parks, such as Xel-Ha.
The success of the group encouraged them to venture into new fields; In this way and under the name Experiencias Xcaret, they diversified their business into three branches: amusement parks (Xcaret, Xel-Ha, Xplor, Xenses, Xoximilco), hotels (Hotel Xcaret) and tours (Xichén, Xenotes).
As for the first, in 2018 the parks received nearly four million visitors, three million 964 thousand 848 people in precise numbers, which represents an increase of 19% compared to 2017.
In addition, recently Xcaret Park received the Applause Award, which is awarded every two years to the best tourist park in the world and is considered the Oscar of the sector.
In its first year of operation, Hotel Xcaret had an occupancy rate of 85 percent, with 586 thousand guests staying, which is remarkable if one takes into account that it does not have the backing of a hotel chain.
Likewise, the group has emphasized the "locality", which is why most of its inputs are acquired in Mexico, more than half in the Yucatan peninsula and of these, around 90% with Quintana Roo suppliers.