Walmart leads customer complaints during Hot Sale
According to the Integral Information and Processes System (SIIP), Walmart has accumulated a total of 68 complaints to the Profeco so far in the project of the Mexican Online Sales Association (AMVO).
Last year Walmart, which currently does not belong to the AMVO, left the e-commerce edition to bet on an omnichannel project, with its Hot Days, with which it bets on offers both in its physical formats and online commerce.
Meanwhile, the office store chain Office Depot accumulated in the first five editions of the proposal 25 complaints before Profeco. Followed by these two stores, Office Max and Liverpool are the ones that, at the accumulated level, showed the highest number of non-conformities exposed to the Consumer Procurator's Office, with a total of 24 and 23, respectively.
Since the creation of Hot Sale, the main reasons for complaint by Mexican buyers are the refusal to deliver products or services; followed by the non-fulfillment of deadlines and finally that the stores do not respect the prices of articles or services that they promote.
According to Profeco, 2017 was the year in which there was a greater number of claims before the instance during the season for the digital channel, with 65 complaints, although with a conciliation percentage greater than 90 percent. 11 million pesos are expected from Hot Sale sales for this year. 7.7 million new buyers have been generated since the online sales event was created.