Starting this weekend, video mapping projections will take place in two of the most iconic attractions of the Historic Center of Guadalajara, which is the Metropolitan Cathedral and the temple of the Sanctuary of the Virgin of Guadalupe. To offer a wide variety of attractions to the people of Guadalajara, reactivate and encourage citizens and tourists to experience the Historic Center of the city, this type of high-quality video mapping multimedia show is offered.

For this reason, authorities of the Government of Guadalajara, public servants, officials, and citizens witnessed the first video mapping projection that mixes an impressive image with surround sound and a first-world audiovisual production. The video mapping projections will take place on weekends and holidays, each lasting approximately 10 minutes; the 2D and 3D audiovisual spectacle play with the architectural structure of each building.

While the content that will be projected on the facades of the emblematic buildings of the city will show part of the history of Guadalajara, its origins, relevant historical events as well as highlighting symbols that give identity to this great land and Mexicans in the world, contrasting with the modern and contemporary city of today. Both audiovisual shows have scenery and scenic movements, original illustrations, music, and digital sound design, development of digital illustrations allusive to the narrative concept, animations, and visual effects in software and technical materialization.

Visitors to the Historic Center of Guadalajara will be able to enjoy these video mappings, besides they can walk along the Paseo Alcalde, to get to any of the two points, this unique pedestrian corridor that is expected to receive more visitors and tourists interested in knowing these attractions every day. It is worth mentioning that the investment for these projects was 20 million pesos, coming from the collaboration agreement between the Tourism Trust of the Metropolitan Area of Guadalajara and the Guadalajara City Hall, called "Renewing the Heart of the City", signed on September 10, 2020.


Guadalajara Cathedral

Thursday and Saturday 8:45 p.m.

Friday and Sunday 7:45 p.m. and 7:45 p.m.

Temple of the Shrine of the Virgin of Guadalupe

Thursday, Friday, Saturday, and Sunday 8 p.m. and 8:30 p.m.

What is video mapping and how does it work?

Video mapping or mapping is a technique of projection of audiovisual content that can be performed on any type of surface, either indoors or outdoors, mapping can be performed on small objects such as a vase to very large structures such as a building. This type of projection generates an effect of movement and 3D effects on the surface that is being performed.

How is the projection for mapping done?

To correctly perform a video mapping, several elements have to be taken into account as the surface on which it will be projected (perspective and light), audiovisual content (software), and projection equipment. Before creating the content, you have to choose the surface on which the projection will be made and study it.

Perspective and light play a very important role in the projection since they are basic elements to create textures, shapes, and bright colors on the projection surface and thus have a good image quality. For the creation of the content, videos are made with different forms of 2D and 3D animation designed based on the structure or projection surface using specialized software, along with surround audio linked to the animation.