Victorinox launches its online store in Mexico
25 years after the foundation of its subsidiary in Mexico, the Swiss accessories brand Victorinox has launched this summer its new online store in the country.
The first Victorinox offices in Mexico were established in January 1994, based in the city of Puebla. Currently, growth has led them to open regional offices in Mexico City, Guadalajara, and Monterrey.
Victorinox offers its online customers Swiss Army Knives, household, and professional knives, watches, luggage, and fragrances.
In addition, the portal is designed for fans of the brand to find with the collections their respective care tips, as well as exclusive launches, availability of products earlier than elsewhere, among other benefits.
"The brand has set as objectives for the next 3 years, to give greater projection to e-commerce itself, which is planned, will represent up to 5% of total sales of the subsidiary. It will also seek an expansion of the brand in department stores and traditional trade," said Victorinox.
In Mexico, Victorinox has had sustained growth, generating a significant number of jobs, currently with a total of 265 employees in more than 5000 points of sale with which it has nationally, among which are: own stores, department stores, authorized distributors and now e-commerce.
Victorinox is a family business with presence all over the world and its administration is currently in charge of the fourth generation of heirs.
The company is based in Ibach, in the canton of Schwyz, in the heart of Switzerland. It is here that the company's founder, Karl Elsener I, opened his cutlery workshop in 1884 and where, a few years later, he designed the legendary original Swiss Army knife.
At the same time, the company manufactures not only its world-renowned knives but also high-quality household goods and professional knives, watches, travel goods and fragrances.
In 2005, the company acquired Wenger SA, a long-established manufacturer of cutlery, watches, and luggage based in Delémont.
The products can be purchased in the company's own stores and through a wide network of distributors in more than 120 countries.
By Mexicanist Source Press release