Security, the main reason for using transport via digital platforms
Four out of 10 Internet users request private transportation through digital platforms, mainly for security reasons, revealed the MX Internet Association.
In presenting the study Mobility in the Mexican Internet User, he pointed out that security was the most important reason, with 57 percent, followed by convenience, with 56 percent and comfort, with 54 percent, while only 23 percent of users consider it to be cheaper.
Among those who do not use these services, the preference for using their own vehicle predominates, with 48 percent, followed by distrust, with 23 percent and only one in 10 users has reservations about the price and methods of payment.
The study indicated that the growth in the adoption of private passenger transportation platforms was 5.0 percent over the 2018 data, with more than 41 percent of Internet users.
"By working in collaboration with the public and private sectors, and using the tools that the Internet provides us, we contribute to an ecosystem of efficient, safe and accessible mobility for the inhabitants of the cities where we operate," said DiDi Mexico's director of government affairs, Alfredo Lopez.
The predominant service is the private driver with a car (eight out of 10), followed by taxi service (23 percent) and bicycles (9.0 percent), while the service of electric scooters, which has little time in the market reached 7.0 percent of users.
Among the uses that people make of transportation services, half do so to go home and 45 percent to party; 43 percent to go to work and 42 percent hire services for family or friends. One-third of respondents adopted services as an alternative to using their own car.
Regarding the use of online maps, 68 percent of users use some service of this type; 83 percent look for the location of places that interest them; 61 percent get traffic information from their city in real-time; 51 percent look for the time of arrival at their destination and 34 percent locate nearby shops.
Those who do not use it is because they do not know the systems or to avoid the high consumption of battery and data from their devices added the Association in a statement.
The Marketing Director of Waze Ads in Latin America, Ivette Chalela, considered it essential and necessary to increase the use of online maps because, not only serve as a reference to get from one point to another, but contributes to creating a community that works together to warn about traffic and dangers on the road, schedule trips and even make them shared.
In addition, the research also sought to know the consumption habits of users in online supermarkets, one of the fastest-growing segments of e-commerce through the use of mobile applications.
18 percent of users shop online, the main reason being the practicality of the medium (80 percent), the search for promotions and discounts (47 percent) and the diversity of payment options (23 percent).
In the segment of users who do not buy online, there are different reasons, among which the preference for the physical store (69 percent) and the option to choose products (54 percent) predominate.
The largest online consumer demand is concentrated in the center of the country (CDMX, 33 percent), Estado de México (12 percent), followed by Jalisco (7.0 percent) and Sinaloa (5.0 percent).
By Mexicanist Source: Agencies