Mexican toy industry positions itself in third place worldwide
For Mexico, the celebration of Three Kings Day is very important, of course in some states more than others depending on the cultural roots of each region, and despite this, the country's toy industry is positioned in third place worldwide, where Chile and Brazil hold the first two places.
The Mexican market alone is worth approximately 10.8 billion dollars and has a higher value than the United States because mainly in the United States, sales are related to electronics.
Forty percent of the toy market is led by two brands, which would be Mattel and Hasbro other important local toy firms, are like Mi Alegria, which is one of the companies with more local presence and have the other important part of the market. The toys that are the most sold for this famous date, are the construction toys, of lego, of brands like Star Wars or Harry Potter, as well as bicycles and skates.
In the global market, the modality of buying toys is carried out in physical stores with 49 percent; in line with 17 percent; in supermarkets with 13 percent, and the rest in markets and stores; he highlighted that of the 17 percent, what is bought are electronic type toys, thus offering a panorama of what makes up the market.
In Mexico, it is customary to leave candy or small toys. It is necessary to achieve a positive impact on the local economy with the merchants of the city since there was less movement this year compared to last year.
As far as the bakery industry is concerned, due to the "Rosca de Reyes", now it is the big supermarket chains like Walmart or Soriana that take almost 50 percent of the sales on Three Kings Day, and that more and more they are taking over the market, which indicates that the local bakers need to make even more effort to have a greater presence.