As part of its commitment to Mexico, the Miniso store announced the opening of its 100th store in the country. As of January 25, the first Japanese design brand in Mexico will have 100 points of sale in more than 17 states of the Mexican Republic.
This company conquers Mexico with its 100th store
The new store will be located in San Luis Potosí, in the Dorado Shopping Center located on Avenida Nereo Rodríguez Barragán 450. The city was chosen for "its colonial architecture, exquisite cuisine, ecological reserves and exceptional landscapes."
Currently Miniso has more than 5 thousand products of 10 categories and licenses, among which is Moomin, We Bare Bears and the Pink Panther. In addition, one of its goals is to open 100 more stores during 2019.
In this regard, César Medina, marketing director of Miniso Mexico and Colombia, points out that:
"For the brand, having a hundred stores is extremely important, so we are looking for a new state that I did not have but would like a Miniso."
The company has a great presence in social networks, since it has more than half a million "Brand Lovers" who make known one of the mottos of Miniso # NoSabíaQueLoNecesitaba.
Through a statement, the company said that the openings are:
"The result of always having the customer as a priority under the philosophy of smart consumption, which is to offer products of quality, variety, design and fair prices that start from 49 pesos."