One of the best attractions in Cancun is the Caribbean Sea. The beaches are the reason Cancun exists. In the tranquil Nichupté Lagoon, there are marinas and docks from which jet skis and sailboats are available among other water sports that can be practiced. The Cancun destination has an interactive aquarium, in which each section has different things to do. In the open section, you can touch sea turtles, sea urchins, manta rays, and snails. There is another section with a huge pool where you can swim with dolphins. A third area has a large covered tank where you can safely feed sharks, as you will be enclosed in a cage with a professional diver and the proper equipment.

Cancun is one of the main tourist destinations for diving, you can visit impressive reefs in the open sea or dive in cenotes and subway caverns. In the Mexican Caribbean is the Mayan Reef, which is the second-largest reef in the world. North of Punta Cancun you can visit the Banderas and El Bajito reefs, and for experts we recommend the San Miguel and Aristos reefs on the east side. Most of Cancun's beaches offer you the opportunity to put on a parachute and let yourself be dragged by a boat to enjoy a spectacular view of the Hotel Zone from the heights.

To practise an exciting sport, the best option is fishing in Cancun. In Cancun's Hotel Zone several companies can offer you a fishing tour tailored to your needs. From simple fishing to sensational night fishing, the main species that you will find in Cancun's waters are Sierra Fish, Snapper, Grouper, Marlin, Sailfish, or Barracuda.

You can also visit an archaeological site that is located very close to Cancun's Hotel Zone. You can appreciate the vestiges of one of the most fascinating civilizations of America: the Mayas. These ruins are a window to the history of Mexico and are the largest archaeological site in Cancun. There are also mangrove and jungle tours are activities that will provide closer contact with nature. Whether aboard a two-seater boat or a jet ski, you can tour the mangrove of the Nichupte Lagoon, learn about the different types of flora and fauna that coexist in the jungle, and visit the coral reef. Most of the marinas in Cancun offer tourist possibilities.

Commercial activity is important considering the availability of imported goods and handicrafts available to tourists. Tax advantages on some imported goods make them attractive compared to prices in the interior of the country. There are department stores, public markets, and private and official sector stores for the distribution of basic and consumer products.

Cancun is one of the top golf destinations, with excellent world-class courses designed by experts such as Jack Nicklaus, Robert Trent Jr., and Greg Norman. Also, a wide variety of boats navigate the Nichupte Lagoon, Isla Mujeres, Isla Contoy, and other destinations that are available every day from Cancun. Modern motor yachts, catamarans, and even antique boats carry tourists. Some tours include a snorkeling stop at ecological parks, snorkeling equipment, Continental breakfast, lunch, and a shopping tour. Night or sunset cruises go to the beaches of Isla Mujeres, away from the town to admire a Caribbean or pirate show that usually includes a buffet dinner and open bar. Another experience that Cancun offers is to look through a glass window at the coral reef, safely admiring a great diversity of small fish, manta rays, and maybe sharks.

The Cancun Country Club complex with its golf courses, considered the largest in Latin America, will be an attraction for amateur tourists and organizers of national and international tournaments. It has 18 holes, designed by Tom Fazio and Nick Price, under the norms and standards of the Tournament Players Course, TPC, a certification that for the first time is given to a course outside the United States. The TPC certification will allow Cancun Country Club members the possibility of playing on all TPC Network courses in the United States, such as TPC Sawgrass, where The Players, one of the most important tournaments in the world, is played. Cancun also hosts several international tourism events at the Cancun Convention Center.

Finally, Cancun hosts a variety of annual events that celebrate national and religious holidays through festivals and carnivals, which attract national and international tourism to the destination.