Major League baseball now on YouTube

YouTube and Major League Baseball (MLB) today announced, for the first time in history, an association to broadcast MLB games on YouTube during the second half of the regular season. 

Major League baseball now on YouTube. Image: courtesy of MLB
Major League baseball now on YouTube. Image: courtesy of MLB

The package of 13 games will be distributed by YouTube globally, with the exception of some territories, with exclusive distribution rights in the United States, Canada, and Puerto Rico. The dates and meetings will be announced in the coming weeks.

Where will these games be transmitted

Right at the hottest MLB moment, baseball fans and the global YouTube community will be able to enjoy their favorite teams and players exclusively within the platform. The games will be broadcast through the official MLB channel on YouTube.

The 13 games will include two shows, one previous and one subsequent, where we will also see thematic content of the League and YouTube, with some of the most popular content creators ready to take part in the action. Each game will be produced and optimized exclusively for YouTube by the production team of the MLB, which has been awarded an Emmy. By just following the official MLB channel on the platform, baseball fans around the world can enjoy the games at no cost.

"It's amazing to be able to team up with Major League Baseball to get an agreement never before achieved and provide baseball fans and the YouTube community with live games through YouTube," said Timothy Katz, leader of News Associations. and Sports for YouTube. "With Major League Baseball expanding its fan base around the world, we are confident that YouTube's global audience will gather fans around the world in one place to watch games and enjoy the teams they love."

YouTube, the baseball home of the Major Leagues

YouTube has been the home of content for the MLB and its 30 Clubs, hosting outstanding plays and classic games for more than a decade. Recently, the relationship evolved into an unprecedented partnership with YouTube TV, YouTube's live streaming television service - not available in Mexico, becoming the first sponsor of the World Series (2017-2019), as well as the addition of MLB Network to YouTube TV.

As the first sponsor of its kind in the 2017 World Series, YouTube TV attracted the attention of open television services through creative and innovative advertising, baseball content from YouTube creators and unique integrated marketing campaigns.

"YouTube is a huge and popular video platform with an impressive global reach, and it has served as a great environment for baseball fans to enjoy the game they love," said Chris Tully, Executive Vice President of MLB for Global Media. "We are excited to extend our partnership to offer fans an exclusive and personalized experience when watching live games."

Recommended stories