Bigger TV screens more attractive for Mexicans

Even when technology and the emergence of new devices such as smartphones or tablets have advanced, television remains in Mexican homes as the center of entertainment to which family members gather.

72.9 percent of Mexican households have at least one digital type TV. Image: Flickr
72.9 percent of Mexican households have at least one digital type TV. Image: Flickr

In Mexico, around 32.2 million households have at least one television, which represents 92.9 percent of the total in the country, according to the National Survey on Availability and Use of Information Technologies in Homes (ENDUTIH) 2018.

72.9 percent of households have at least one digital TV set, a study by the National Institute of Statistics and Geography (INEGI), in collaboration with the Ministry of Communications and Transportation (SCT) and the Federal Institute of Telecommunications ( Ifetel).

Unlike just a few years ago when television was only used to watch traditional channels, today this changed to make way for an intelligent device, in which you can also watch videos or series on the various streaming platforms that exist.

"It is a very aggressive change that we are seeing. Technology took a long time to change, and now what you've seen in the last five years is an impressive movement, "José de la Rosa, director of Nielsen IBOPE Mexico, told Notimex.

Mainly, because Mexico made a digital transition in 2015 and that forced households to have to prepare with the hiring of pay television or have a new television that would adapt to the new changes.

"Today, the ignition (of televisions) remains at the levels of before the analog blackout, but we are seeing that a new player is beginning to penetrate, which is streaming."

That new television is completely different, it has totally different possibilities to an old television; now it has the ability to connect to the Internet and this opens a range of contents that can be viewed.

"The digital transition forced us to adapt to something that is coming for the future and that is moving very fast; the Internet is falling in price and is moving to places where there was not before, and that starts to open the doors".

The manager of the company that was recently accredited by the Media Rating Council (MRC) explained that in Mexico television content has not stopped being consumed, it is even higher than before; however, the way in which it is consumed is being fractionated.

"Although the television is still the king, there is a division that you have the daughter watching content on the tablet, the son on the cell phone and you have the dad or the mom watching streaming on the TV."

That is why in the measurement of television audiences, you also have to change the way it is done, since it is necessary to offer a complete view of what happens on the television and its surroundings, that is, in the different dispositive.

Big screens more attractive for Mexicans

The size of the screens on which Mexicans enjoy their content has proven to be an important point because the national market is already showing a large growth in large TVs.

According to a study conducted by Sony, there is a 75 percent growth in the segment of 65 inches and more.

"The television is a meeting point for families, where they get together to see all the contents they have, their photos, favorite programs, and that is why people are buying larger-sized TVs," said De la Rosa.

Moreover, the screens with 4K technology (capable of quadrupling the resolution offered by the High Definition) has also been increasing its demand in Mexico, after it took its penetration in the country.

The director of Nielsen IBOPE Mexico considered that due to the fact that the prices in these devices have been more accessible, greater penetration of 4K was achieved, in addition to the streaming platforms offering content with this definition.

"When you have content in 4K you have a higher resolution, accounts with eight million pixels, which means that you not only have more details but the possibility of having HDR; It also expands the number of colors, brightness, and tonalities, allowing you to observe the contents as they were created. "

Thus, with much or little technology, television sets are kept in Mexican homes, although the way of consuming them is also changing.

by Agency

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