Casa México is getting ready to boost Mexican talent at the SXSW festival

For the fourth time, Casa México, Mexico's representative body in international events, will be present at the South by Southwest (SXSW) festival. The event will be held from March 7 to 10 in front of more than 300 thousand attendees from 103 countries and Casa Mexico will be based at the Mexic-Arte Museum in the city of Austin, Texas.

For the fourth consecutive year, this "bridge" will promote entrepreneurship, technology, innovation, culture, music, film and cuisine of Mexicans in one of the largest festivals in the world.
For the fourth consecutive year, this "bridge" will promote entrepreneurship, technology, innovation, culture, music, film and cuisine of Mexicans in one of the largest festivals in the world.

For the fourth time, Casa México, Mexico's representative body in international events, will be present at the South by Southwest (SXSW) festival. The event will be held from March 7 to 10 in front of more than 300 thousand attendees from 103 countries and Casa Mexico will be based at the Mexic-Arte Museum in the city of Austin, Texas.

Through panels, conferences, exhibitions, tastings, concerts and film shows, Mexican talent, culture and tradition will be projected on issues of entrepreneurship, technology, innovation, culture, music, film and gastronomy.

Activities and highlights

Panel: Strategies to achieve smart and accessible cities, global leaders share tools to make smart cities digitally inclusive. Participants include Megan Lawrence from Microsoft, Karen Tamley from the city of Chicago and James Thurston from G3ict and Enrique de la Madrid, leader of the Cities initiative at the Tecnológico de Monterrey.

Panel: Silicon Valley Care: the Latin American technological scene in growth, Latin America is emerging as the "hotspot" for technology companies and investors from Silicon Valley and China. Participants include Rodolfo González from Foundation Capital, Daniel Vogel from Bitso, Courtney McColgan from Runa HR and Simón Borrero from Rappi.

Panel: Investment in Latin America and selection among peers, showing the selection process implemented by Village Capital to reinvent high-performance and diverse investment in early-stage companies. Participates Ana Vanessa Gonzales Deister of Banamex, Alberto Jones Tamayo of Moody's, René Salazar of Paypal Mexico and Sergio Zúñiga of Village Capital.

Panel: The history of disability: diversity in media, poor representation and negative narrative of disability in the media and pop culture from a feminine, multicultural and intersectional perspective. Participants include Imani Barbarin from Crutches And Spice, Emily Ladau from Words I Wheel By, Hannah Soyer from This Body is Worthy Maryangel García, leader of Diversity and Inclusion at the Tecnológico de Monterrey.

The Impact Innovation forum, where an international community of investors, startups and organizations connect and share regional innovations, building global bridges of impact. Kevin Koym from Tech Ranch, Matt Salier from New Venture Institute at Flinders University, Kristin Anderssen, a city councillor from Oslo, Fredrik Syversen from IKT Norge, Antonio Ríos from the Entrepreneurship and Innovation Zone at Tec de Monterrey and Érika Gil from Winko

The Mexican groups L3on, Sebastián Romero, Fer Casillas, Edna and The Musicians, Akil Amar, David Aguilar, Tony True and The Tijuana Tres, Commissioner Pantera, Agrupación Cariño and Pehuenche will give concerts together with the Titanes del Desierto exhibitions, large-scale replicas scale of a Tyrannosaurus and a Velafrons full of Huichol art, and "Mix-Tlan", pieces of the Day of the Dead parade in Mexico City from the El Volado art workshop.

Also, the entrepreneurship platform of Tec de Monterrey, INCmty, promoted the Meetup Mexico event: The Best Startups and Cuisine to connect entrepreneurs and investors, organizations and the public interested in supporting and generating synergies in a networking environment and traditional Mexican food. business with new Mexican companies.

The 20 startups that will represent Mexico

Previously, 10 Mexican startups selected to compete in the IPC during Casa México in SXSW had been announced. However, the Tecnológico de Monterrey, through its INCmty entrepreneurship platform, and the Texas company accelerator, Tech Ranch, implemented the Mexico-Austin Innovation Bridge.

This global linkage program selected 10 high impact Mexican startups in the growth stage, with the potential for global scaling and with the objective of expanding to the United States. Its differentiator is that its entrepreneurial turn is of social impact.

And as part of the bonding and strengthening of bilateral relations, the 10 Mexican startups of Puentes de Innovación will also be participants in the IPC, so now there are 10, but 20 Mexican startups that will compete to be one of the 3 winners of the pitches contest. The new participants are the following:

Apolo Health attracts, attends and retains patients through its A11 platform with consulting services, patient participation and health management tools.

CBM Chemical is a manufacturer of automotive chemicals that develop products to reduce emissions and sustainability.

Collective Academy, a learning platform that forges the next generation of leaders in the business, technology and innovation ecosystem.

Eosis Consulting Inc helps to make informed decisions in the creation of energy models, with energy efficiency and profitability through architectural design.

Green Hug, a 100% sustainable fashion brand that manufactures products with recycled and organic materials. Plant 7 trees for each product sold.

Integratec, solutions for companies that promote proactive feedback between the workforce and the organization. Increase retention and leadership rates.

Ketotrace, measurement of glucose, ketones and albumin with a bluetooth device that is linked to a platform with meal plans, recipes and calculations of macronutrients.

Monitor®, internet company of things that provides Industry 4.0 solutions for digitization, analysis and decision making in the manufacturing industry.

THEA, is a 3D human tracking and recognition software that adds a unique security layer through automatic threat identification.

Winko, foods and products are rich in proteins made of grasshoppers and Mexican grasshopper dust that improve access to high-quality sustainable proteins.

The prize is an access to the acceleration program of International Accelerator (IA), with a duration of 12 months, which includes an investment of up to 50 thousand dollars and support in the collection of up to 500 thousand dollars in funds, accompaniment to ensure its development and growth economic to enter the international market. They could also receive the Silicon Labs Technical Merit Award, for being the Mexican company with the best proposal in innovation, science and technology from Silicon Labs.

In total, 42 startups from 12 countries will participate, such as Greece, Norway, India, Brazil, Chile, China, France, Israel, Italy, Romania, Switzerland and Mexico. Of the 20 participating Mexican startups, 16 are students and graduates of the Tec de Monterrey. There will be 26 international mentors who will give them pre-contest advice and 27 judges who will evaluate the pitches and designate the three winning startups on March 8 in Austin, Texas.

Recommended stories