The Chamber of Commerce Services and Tourism in Small of Mexico City (Canacope-CdMx) reported that the 53rd edition of the Super Bowl may leave an economic impact close to 680 million pesos in the capital of the country.
Super Bowl LIII will bring in 680 million pesos in Mexico City
In a statement, the agency directed by Ada Irma Cruz Davalillo said that this gain is for the consumption of snacks, soft drinks, and beers in traditional stores, groceries, convenience and self-service that will increase sales by 30 percent.
"Consumption in restaurants, bars, canteens or establishments dedicated to the sale of food and beverages with the sports concept or that tend to convey this type of event, may boost sales 35 percent for this event," he said.
The Canacope pointed out that according to an opinion poll, consumption related to the Super Bowl will focus on the purchase of snacks, snacks or snacks, beverages such as beers and soft drinks; "For this, the average investment will be 334 pesos for a meeting of 4 people."
The survey showed that most people will see the event complete with family and friends, in informal meetings around drinks, snacks, and fast food, which they will acquire mainly in small businesses close to homes, convenience stores and supermarkets.