Starbucks opens its second store operated entirely by seniors in Jalisco

The largest coffee brand in the world, Starbucks, opened its second store in Jalisco operated by Mexican seniors.

The purpose of the brand is to provide employment to 120 senior citizens in Mexico by the end of 2019. Photo: Courtesy of Starbucks
The purpose of the brand is to provide employment to 120 senior citizens in Mexico by the end of 2019. Photo: Courtesy of Starbucks

After a gradual transition from the previous workforce, the store located at Avenida Guadalupe 1550, Chapalita Oriente, in the municipality of Zapopan, will be operated by a group of 14 senior adult partners between 52 and 66 years of age.

Thus, grandparents such as Gustavo Blanco Gómez, who dedicated much of his life to sales, or Dulce Serrano, who worked in the administrative area of several companies, may have contact with different people every day, acquire new knowledge, learn from the coffee world and make lots of friends.

It is the second place in Mexico operated entirely by seniors; the first was opened August of last year, in Mexico City. It is an alliance between Starbucks and the National Institute for Older Persons (INAPAM) to promote the labor inclusion of older adults, creating the necessary opportunities for them to have better levels of well-being and quality of life.

"Creating opportunities through our employment programs is at the heart of the brand. We have managed to be the first work experience for 80% of our partners because we bet on them and design a career plan for each person. And we also bet on seniors who want to continue working at Starbucks, "said Diana Gonzalez, head of Human Resources at Starbucks Mexico in a statement.

The purpose of Starbucks is to provide employment to 120 seniors by the end of 2019, while maintaining the population of this age range in constant figures within the template of stores in the Mexican Republic.