Mexico City hosts first Spotify Awards

Spotify will hold its first awards in Mexico City on March 5, 2020. The platform will reward the artists and the fans will have total control as the winners will be chosen through the data they provide in their reproductions.

Mexico City to host first Spotify Awards
Mexico City to host first Spotify Awards

According to Mia Nygren, managing director for Latin America, they chose Mexico because of the number of users, the diversity of the music and the time they spend on the application.

The Spotify Awards will be part of the well-known season of entertainment industry awards, such as the Oscars, Golden Globe, Grammy, American Music Award, among others. They will also be broadcast on TNT.

Mexico City concentrates the largest number of international users of Spotify and surpasses cities such as New York, Paris, and London.

Spotify has set plans for its first-ever music awards - with the winners based entirely on user-generated data.

"Your plays, patterns, and habits will help determine the award categories, finalists, and winners for the Spotify Awards by providing a true reflection of what fans are listening to," the company said in announcing the program Friday. "You can get excited for an awards ceremony that actually speaks to what the people are streaming."

It's essentially Spotify's in-house version of the Billboard Music Awards, for which most finalists and winners are based on sales, streaming and user-engagement data. The other big music-biz kudocasts are the industry-voted Grammy Awards and the American Music Awards, which are determined by open fan polling.

The goal of the Spotify Awards is pretty transparent: The company wants to encourage fans to vote with their ears, by streaming as much music by their favorites artists on the platform. "Save the date - and get streaming," Spotify said in the announcement.

The first Spotify Awards will be held next March in Mexico City. The streamer has teamed with WarnerMedia's Turner Latin America division to broadcast the show live, on March 5, 2020, across TNT in all Spanish-language countries in the region. According to Spotify, Mexico City is its biggest single market, with more listeners than other major metro areas including New York City, L.A., London, and Paris. Spotify first launched in Mexico in 2013.

During the third quarter of 2019, Spotify's total monthly active users grew 30%, to 248 million. The company beat expectations on paid subscriber growth - up 31% year over year, to 113 million at the end of the period.

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