Shake Shack plans to open 30 units in Mexico
"We are very focused on doing this very well, but we are looking for other venues."
Most likely, this year the company will not open more branches in the country, but they hope to open at least one more unit by 2020.
Without sharing the amount of investment that the incursion into the country will have, the CEO explained that they will work for hand in hand with Toks, a subsidiary of Grupo Gigante that will operate the units.
"Our job is to control, approve the menu, the design, the ingredients, etc."
Shake Shack is 15 years old since its founding, he said, it will attract a different customer than the current leader of the hamburger sector in Mexico, McDonald's.
"It's taking the American fast food experience and making it better, people want to know that hamburgers are well made, without antibiotics or hormones, it costs a bit more because the ingredients are more premium."
The Shake Shack burger chain arrives in Mexico City
The American chain Shake Shack will open its doors in Paseo de Reforma, Mexico City in the summer of this year.
"The long-awaited first Shake Shack will open its doors in the heart of Mexico City. The Shack will be located on Paseo de la Reforma, in one of the corners with more affluence of the entire city, just in front of the roundabout of the Angel of Independence," says a statement from the company.
According to the document, the construction of the first Shack began with an art project by the Mexican artist and illustrator Claudio Limón, who transformed the entrance of the place into a mural entitled: "A Happy Confluence", which shows the happy coincidence between two metropolises that are celebrating the richest of life: eating.
"A piece based on the iconic elements of New York and Mexico City that together celebrate the arrival of Shake Shack to its new home, CDMX," the statement said.
The chain will compete in the same market as McDonald's, a company that, although it is a leader in the sector, has lost ground to chains such as Carl's Jr. and Burger King.
"Mexicans will be the first Latin Americans to have a classic ShackBurger in their hands, to enjoy more than a bite of this iconic hamburger, which is considered by many to be one of the best in the world," the company said in a statement.
Shake Shack plans to arrive in Mexico City at the hands of the Mexican company Toks, a subsidiary of Grupo Gigante.
"For years, our fans in Latin America have asked for a Shack, and we are very excited to share the news of opening our flagship restaurant in Mexico City in 2019. It is a privilege to partner with Grupo Toks, whose operational experience and experience with brands of prestige, make it the ideal partner for our foray into Mexico," said Michael Kark, vice president of Global Licenses of Shake Shack.
By Mexicanist, Source: Press release
What is it, where is it and what are its best dishes?
The opening of Shake Shack Mexico undoubtedly thrilled fans of Mexico's hamburgers, which had been waiting for a long time for the arrival of this original restaurant in New York.
If you do not want to stay without trying their dishes, we tell you the address of Shake Shack in Mexico City, what are the schedules and some of their best burgers.
Where did Shake Shack come from?
The huge chain of hamburger restaurants began in 2000 as a hot dog cart at Madison Square Park, which was part of an initiative to preserve the park.
However, after a huge success, in 2004 the owners of the cart decided to open a permanent kiosk in the park where, in addition to hot dogs, they started selling hamburgers, milkshakes, wine, beer, and frozen custards, thus being the birth of the first Shake Shack
Currently, there are more than 160 Shake Shack branches around the world.
Where is Shake Shack at the CdMx?
The first Shake Shack branch in Mexico opened on June 27, 2019, on Avenida Paseo de la Reforma 333.
What are the schedules of Shake Shack Mexico?
Shake Shack Mexico will be open from Monday to Saturday from 12:00 to 00:00, while on Sundays it will be from 12:00 to 22:00.
What are the best burgers?
Among the favorite burgers are the SmokeShack and ShackBurger. Potatoes with cheese, frozen custards and shakes are also some of Shake Shack's memorable dishes.