On the coast of San Jose del Cabo, where the desert and the sea meet, opened Mexico's first Ritz-Carlton Reserve. Zadun, whose name comes from the word "dunes", is the fourth hotel in the world in this range, which is distinguished by offering small properties, aligned to the destination in which they are found and the strictest attention to detail.

"Los Cabos is the most luxurious destination in Mexico. In addition, it has an optimal climate during 10 of the 12 months of the year, has excellent beaches, great cuisine and the world's largest market as a neighbor," explains Eduardo Sanchez Navarro, owner of Zadun, about Ritz-Carlton Reserve's decision to bet on Mexico and this particular region.

The Zadun property was designed to blend in with the landscape and ensure the conservation of land and water. "When we conceptualized the project, we chose a land with a surprising topography and imagined a building that would offer surprising views from each window and allow us to take care of nature," says Sánchez Navarro. During the construction of the property, all the plants on the land were transplanted to a nursery and then planted back around the hotel.

Zadún houses 115 rooms and suites within 42 two-story villas located along the landscape. The Uribekrayer interior design studio was in charge of the project and worked with artisans from Oaxaca, Yucatán, Campeche, Jalisco, and Puebla to combine furniture made of natural materials with textiles and colorful crafts that place guests in our country as soon as they pass through the hotel doors. The Grand Reserve Villa, a 551 square meter space with two large rooms, swimming pool, jacuzzi, private kitchen, gym, and living room, stands out.

Three restaurants -Humo, El Barrio, and X- offer a wide and varied culinary experience that highlights the traditional ingredients and flavors of Baja California Sur. And Candil Agave Bar gathers an extensive menu of agave-based cocktails, which can be enjoyed on a terrace with panoramic sea views. The star of the property is the Alkemia Spa, an area of 2,744 square meters with swimming pools, gymnasium, temazcal, and treatment rooms.

This is the latest opening of a series of luxury hotels that have opened this year in Mexico.

"We must continue to promote Mexico and make the world see us as a luxury destination with infrastructure, an attractive culture, and security," believes Sanchez Navarro. "The strength of this type of hotel is that they attract many opinion leaders from all sectors and that causes a purchase decision in their followers. By making a placing trend, they get more people to visit our country," he says.