China participates in the biggest innovation event in Latin America: Rio2C
The commercial advisor of the General Consulate of China in Rio de Janeiro, Xu Yuansheng, said that "it is the first time that China sends a delegation" to the Rio2C. Xu was convinced that "every year China will be more present in the event", held this time from 23 to 28 April in the complex of the City of Arts of Rio de Janeiro.
The Chinese delegation was formed by officials and directors of important audiovisual companies, who presented the latest news from the audiovisual industry in their country and closed several agreements.
"It is a very helpful conference for China, bringing the different televisions and films about China to Brazilians and Latinos, it is a form of promotion and trade of China."
In the event a pavilion of 50 square meters only for China, from which promoted Chinese television programs with unified image, with the presence of the Provincial Administration of Radio and Television of Fujian, Hunan Mango TV and Tencent Film, among others. Representatives of televisions and Chinese media presented in the Brazilian city the latest audiovisual news of the Asian country, either with films, soap operas, documentaries or cartoon series. In Brazil, there is interest in acquiring Chinese audiovisual productions, as well as highlighting the benefits that the association in audiovisual matters can bring to both countries.
"This year is a special year between China and Brazil because 45 years have passed since the establishment of diplomatic relations between the two countries, and also because there is the summit of the BRICS (Brazil, Russia, India, China, and South Africa) in Brazil. I think there are many interesting topics that we can study together."
Regarding the interest that there is among the Brazilian public for Chinese productions, as well as vice versa, Xu commented that for the Chinese, Brazil is a country full of nature, but most of them do not know it personally.
"In China, you know much more about Brazil than Brazilians know about China, because most Chinese people like nature in Brazil, and we want to take advantage of a platform to get more knowledge of this wonderful country. We have to take advantage of a platform to learn about the nature of Brazil and Latin America, we must take advantage of the televisions of the place to make projects or episodes to help the Chinese to know Latin America."
One of the agreements between the two countries was signed between Brazil's Visom Digital and China's Mango TV. For the founder of Visom Digital, Carlos de Andrade, the agreement provides for the acquisition and exchange of content, as well as co-production.
"It translates into a form of cooperation and an opportunity for Brazil to be seen in China and China seen in Brazil."
China is currently the country with the greatest capacity to produce television programs. In 2018, more than 13,000 episodes of Chinese telenovelas were produced and exhibited, as well as more than 80,000 minutes of animations and more than 70,000 hours of documentaries.
Since its inception in 2010, the Rio2C has added more than 38,000 participants from 36 countries among digital media, broadcasting and mobile telephony, as well as programmers, advertisers, distributors, creators, producers, and content buyers.