Peru will boost shipments of manufactures to reach US $ 5 billion by 2021
Within the framework of the new strategy for the promotion of diverse manufactures, a series of meetings were held with companies in the manufacturing sector, considering the interest of the Foreign Trade portfolio. The objective of these meetings was to listen to the problems of the private sector and receive suggestions and proposals to optimize the export performance from Mincetur and Promperú.
In this way, five work sessions were held with 63 companies representing the sector, in addition to visits to manufacturing companies. This has served to develop strategies and an action plan for the coming years. In this context, three strategies were developed for 2021 around commercial intelligence, technical assistance, and commercial promotion.
In technical assistance, the sectoral brand was developed for the sub-sectors that require it for its promotion and the financing of patents and international brands was included as an eligible part of the Internationalization Support Program (PAI).
Four specialized export routes will be established (suppliers to the mining, cosmetic ingredients, wood products and food / gastronomic equipment) and three export consortiums (suppliers to the mining, cosmetic industry inputs, and ingredients).
It will seek to promote productive investments and special economic zones in order to increase the export base in the medium term.
In commercial intelligence, there is a plan that includes coordination tables with OCEX and competitive fund programs and 13 studies and market profiles for lines or products with potential in continents not common for manufacturing: Europe, Asia, and Africa.
They have also contemplated five technological trade missions to see progress abroad and will seek to join in the development of joint business solutions. The missions will be in Central America, Mexico, Chile, Argentina, and Colombia.
As internationalization platforms, an action plan consisting of five tools will be developed, one of them being the managers to internationalize in prioritized markets to promote four lines of business: supply to mining, packaging and packaging, food equipment and finishes for the building.
Greater support will be provided so that micro, small and medium enterprises (mipyme) can participate in specialized fairs to which PromPerú does not attend, through a fund to which they can apply individually.
There will be four specialized business roundtables according to subsectors: mining and auto parts suppliers, suppliers to the food industry, suppliers for construction, and cosmetics and health.
"We will develop the Casa Perú SMEs (small and medium enterprises) industrial store in markets such as Panama and Colombia."
Finally, these strategies and action plan put at the service of the Peruvian entrepreneur point to the global goal of achieving the record US $ 5 billion in manufactured exports for the Bicentennial of Independence.
By Peruvian News Agency