Mexicans increasingly interested in online shopping
In recent years the interest of Mexicans in e-commerce has increased, and currently, in the country, it is estimated that about 20 percent of people who have Internet access use it to order or compare products.
According to the National Survey on Availability and Use of Information Technologies in Households (ENDUTIH) 2018, that figure had an increase of 3.0 percent compared to 2017, when it was close to 17 percent.
In an interview with Notimex, the Commercial Director of Mercado Libre México, Omar Galicia, said that in the last 20 years there has been an evolution of electronic commerce on all fronts, but above all in consumer confidence.
As well as an evolution in the logistics for the delivery of the products, and in the form of payment, both for what they are banked and for those that do not.
"All this as a whole allows more participants not only buying but also offering product, because in recent years have joined quite relevant competitors," said the manager, in the framework of the start of the next edition of Hot Sale, The largest online sales campaign in the country, which starts on Monday and ends on May 31.
Mexico is the country in the region that has the highest penetration of electronic commerce through mobile devices, and this is a data "that will give us a greater acceleration than the rest of the area."
The categories that have more demand are, in this order, electronics such as cell phones, computers, televisions, and white goods; clothing, accessories, and sport; home: mattresses, rooms, and decoration; as well as auto parts.
The Mexican Association of Online Sales (AMVO) states that the reasons why Mexicans buy online are to receive their products at home, save time, find more promotions and discounts than in physical stores, the ease of comparing prices and variety, and, finally, finding products that are not available in the store.
Regarding the forms of payment, the debit card is the most used when buying online, while the cash payment becomes relevant as an alternative to traditional channels.