5 facts about football fans in Latin America and how they experience their greatest passion
With the CONMEBOL Copa America Brazil 2019 fast approaching, MasterCard, Official Sponsor of the tournament and official mark of contactless payments, conducted a survey in collaboration with Kantar, which includes Argentina, Brazil, Chile, Colombia, and Peru, to understand the way football fans in Latin America experience their greatest passion.
These are the highlights of the results by country:
Colombians like to eat well! 74% of them claim to take advantage of half time to prepare food and drinks for the second time, while respondents from other countries generally choose to use the bathroom. Colombian football fans are also very sociable people, as shown by the fact that 66% of respondents choose to watch games with friends instead of relatives, or without company.
In Brazil, supervisors usually receive many requests for free time when there is an important football match. 42% of respondents in the country state that they are likely to miss work or school to watch the broadcast of a match by their favorite team. And if they do not miss work, it is likely that 74% of them are watching football in the office.
Ask any Argentine and he will tell you that he cares more about football than anyone else. In fact, six out of ten respondents in the country claim to be "fans" of football. Even when they can not go to see the game in person, 58% of the respondents can be found cheering their team in front of the TV screen, and 49% even scream at the referee.
It is not surprising that, of all the countries surveyed, the Chileans have seen the most in the previous Copa America (77%). After all, they have been two defending champions! However, it will be difficult for Chilean football fans to get up from the couch, as 95% of respondents say they watch football at home.
When Peru wins an important game, you will definitely find out! After the game, fans of this nation tend to talk with their friends about the best plays (46%), boast victory on social networks (39%) and some will even share a selfie of celebration (31%).
"At MasterCard, we firmly believe in the importance of shared passions and our goal is to interact and connect with our consumers whenever possible," said Janet Rivera-Hernández, Vice President, Communications Mastercard for Latin America and the Caribbean. "Through surveys like this, and by sponsoring one of the most important sporting events in the region, we can get closer to our consumers and continue to support and promote their passions."
In Latin America, consumers tend to enjoy the pleasures of life, whether large or small; They value happiness, personal satisfaction and meaningful connections above all else. That's why Mastercard is constantly looking for ways to determine what drives consumers in the region and how they interact with those passions, to start something that is priceless.