The celebrations for the National Day of Tequila this year are gaining strength and in its second edition, they leave from the city of Guadalajara to reach four other cities in Mexico: Puerto Vallarta, Merida, Mexico City, and Tijuana. The announcement was made by Rodolfo Gonzalez Gonzalez, president of the National Chamber of the Tequila Industry (CNIT), who, along with Luz Maria de la Mora, Undersecretary of Economy of the Federal Government, stressed that the tequila industry currently hosts exports of around 2 billion dollars.
During the press conference that the CNIT held in Mexico City, he announced some of the activities that will be carried out this month.
The main event will be the National Tequila Day Celebration to be held on March 21 from 1:00-7:00 p.m. at the Trasloma Garden in the Guadalajara Metropolitan Zone.
Attendees will be able to enjoy five cocktails, snacks, music by Dobel Póker, live art by Juan Carlos Santoscoy, as well as the experience of various tastings and mixology workshops.
There are around 1,800 brands of tequila in the country and it is exported to 120 countries with a production of 222 million liters. Domestic consumption amounts to 80 million liters per year.
This day will also see the final of the Tequila Mixology Contest (TMXC), an event for which the names of the 20 participants have already been announced through the National Tequila Day social networks. Access tickets for this event are already on sale (click here) and its presale price is 700 pesos and will increase to $800 on the day of the event.
"We are sure that with the activities carried out by the tequila industry to celebrate this important date, Mexicans and foreigners will fall even more in love with the culture, tradition, and of course the flavor of our spirit drink," said Gonzalez Gonzalez.
From March 21-29, the second edition of Tequila Cocktail Week will also take place, which, besides having a presence in the city of Guadalajara, will be sponsored in Mexico City, Tijuana, Puerto Vallarta, and Merida and will have the participation of around 18 businesses, which you can check at the festival's website (click here).
Germán Ralis Cumplido, Jalisco's Secretary of Tourism, highlighted that Tequila is an icon of Mexico's identity, culture, and traditions: "National Tequila Day will provide us with a great offer to get to know the drink, as well as a great variety of activities that Jalisco offers, not only for Mexico but also for the world".
Tequila is made from the blue agave Tequilana Weber and is named after its place of origin in Tequila, in the state of Jalisco. Tequila has medicinal properties and is of ancestral origin that was already produced since the 16th century.