Michoacán finds its potential as tourism leader of Mexico


The Secretary of Tourism, Claudia Chávez López shared that thanks to the participation of Michoacán in the International Tourism Fair (FITUR) 2019 in Madrid, Spain, the entity is placed as a leader in domestic tourism in Mexico, which arouses the interest of new potential markets worldwide.

Michoacán. Stock photo
Michoacán. Stock photo

Before representatives of the media, the head of SECTUR detailed the scope and results of the fruitful work tour that, together with the Constitutional Governor, Silvano Aureoles Rabbit, made in Europe to attend this Fair, which was attended by from more than 50 countries and 400 thousand exhibitors; besides to conclude agreements with professors, tour operators and authorities of that country, in benefit of the entity.

The official highlighted that, within the framework of FITUR 2019, the state governor met with the Secretary General of the WTO, Zurab Pololikashvili, who highlighted that in the global report on Inclusive Tourism presented in Jamaica a year ago, Michoacán was included as one of the global success stories.

On the other hand, Aureoles Conejo met with the Secretary of State for Tourism of Spain, Isabel Oliver Sagreras, with whom she reaffirmed the ties of collaboration for the promotion of the Route Don Vasco and the Monarch Butterfly.

The Secretariat of Tourism of Spain was transferred in a short time the technology of the Host Program to Michoacán, on the other hand the co-investment will be reactivated through the Spanish Agency of International Cooperation for Development (AECID), to strengthen the actions of the Don Vasco Route.

They also held a meeting with the mayor of Madrigal de las Altas Torres (Ávila), Ana Isabel Zurdo Manso, with whom an approach was planned to the Kilometer Zero project of the Don Vasco Route, where the Government of Michoacán will coordinate the assembly of a room that will have a stay of seven days on this route, which will bring the Spanish market to our tourism product.

They also met with the rector of the University of Salamanca, Ricardo Ribero Ortega, in which the reactivation of the Don Vasco de Quiroga Chair was agreed; the co-publication of a book about Don Vasco and the tourist Route (University of Salamanca and the UMSNH); In addition to the possibility of an exchange of students between universities.

Chávez López highlighted that the tourism products of Michoacán that aroused the greatest interest for potential European and Latin American tourists were the Monarch Butterfly, the Night of the Dead, the Don Vasco Route, traditional cuisine and crafts; In addition, several operators interested in the State were contacted in new markets such as Germany, the United Kingdom and, of course, Spain.