Mexican cinema breaks record in premieres
According to the report, 115 tapes arrived in theaters; it is the largest number registered in the history of the country; there were 30.3 million viewers of national films This was announced in the Statistical Yearbook of Mexican Cinema 2018, presented by the Mexican Institute of Cinematography (Imcine).
Last year also increased the attendance of people to national films with 30.3 million, almost ten million more than two years ago. The multi-award winning film by Alfonso Cuarón, Rome, was the one with the most audience with more than 32 thousand spectators.
In 1996 the premieres of national films to cinemas began to be reduced, as soon as they achieved it 20. Another of the worst years for the industry was 1998 because only eight were released. However, as of 2007, it returned to rebound with 43 tapes.
According to the report, Mexican production also continues its growth, since 176 films that were shot in 2017, it went to 186 in 2018.
Of the 186 works, 79 were documentaries, 47 films directed by women and 67 international co-productions with 28 countries. The highest percentage of productions was made in Mexico City, followed by Jalisco, State of Mexico and Oaxaca.
The report also highlights that Mexico has ranked among the 20 countries with the most film productions in the world, as well as the fourth place with the largest exhibition. However, the national cinema has not managed to reach the majority of the audience. The next yearbook would incorporate the figures of people who do not have access to the cinema in the country.
The film industry also generates wealth, since the Gross Domestic Product (GDP) in that sector grew 7.4 percent, generating more than 30 thousand jobs. While the expenditure made by households in Mexico in terms of movies had an increase of 6.7 percent over the previous year.
The success of the movie "Roma"
In the yearbook, which offers figures on production, exhibition, and distribution, as well as television statistics and digital platforms, a study is dedicated to the case of the film starring Yalitza Aparicio and Marina de Tavira, Rome, which was reproduced on Netflix Mexico 3.6 million times the previous year.
According to the study, six out of 10 Mexicans with a subscription to the platform saw the winning film of three Oscars. In the country, it was detailed, only the people of Baja California Sur did not have the possibility of going to movie theaters to see the movie of Cuarón.
In the non-commercial circuits of the country where the film was screened, it was most successful in the National Cineteca, with 32 thousand attendees; and at the Los Pinos Cultural Complex and the Esperanza Iris City Theater, with three thousand people.
Source: La Razon
Filmmakers ask that Netflix and Amazon pay taxes in Mexico
Filmmakers demanded that the Commission of Culture and Cinematography of the Chamber of Deputies that digital platforms such as Netflix and Amazon Prime Video pay taxes in Mexico and that 30% of the available content be created by Mexican or independent productions.
Also at the beginning of last month, the Ministry of Finance revealed that it is intended to collect OTT calls (free calls, for example through Facebook Messenger and WhatsApp) through 2020. Nowadays these streaming platforms do not pay for using broadband internet nor do they pay taxes, since the headquarters are located in the neighboring country.
Netflix contains about 4 thousand contents of which only 70 are Mexican productions originally like the Luis Miguel series, and La Casa de las Flores, as well as movies like Bayonetta. While Amazon Prime Video, with approximately 2,500 contents in its catalog, it only has 10 national productions.
Víctor Ugalde, president of the Rafael E. Portas Cinematographic Public Observatory, said that the Mexican regime must take action in this regard.
"Any government that has a nation-specific project must invest to guarantee the access of its citizens to local production since otherwise they could only have foreign material, that is, basically American content, and this would be informally educating all the Mexican population with a foreign way of thinking" declared the filmmaker.
An example of these actions is in Europe, where measures have already been taken, Netflix was required to have 30% of independent European productions in its contents. In England and Brazil, the plan was presented, also a new regime where a quota is destined to an investment fund destined to local productions.
Both Netflix and Amazon Prime Video already produce in Mexico, Netflix will have local official stores and announced in February that it has a list of 50 national projects.