LaLiga Exhibition, an interactive experience to be launched in Mexico
In an effort to further enhance the internationalization of its product, LaLiga launched the LaLiga Exhibition, a virtual reality space for fans to live an approximation of the experience of being inside the most important stadiums of Spanish soccer through digital scenarios and devices. The attraction will be presented in the five continents and will debut in Latin America; Mexico, precisely, will be its first stop.
LaLiga Exhibition will have two areas: one with free access and without a specific length of stay, where visitors will be able to watch the matches with the highest quality screens; and the other, through a closed tour, where visitors will be able to experience what a locker room is like, the press areas, the corridors, the tunnels to go out onto the pitch, interactive games, etc.
The project will start in Mexico in the second half of 2021 and then move to other countries in the region, such as Chile, Brazil, Colombia, and Peru. The precise locations where LaLiga Exhibition will be installed in the country were not yet disclosed.
"LaLiga Exhibition is a key project to continue increasing the visibility of LaLiga clubs and their international expansion in strategic markets," said Óscar Mayo, director of Business, Marketing and International Development at LaLiga.
Manuel Gago, CEO of Global Events Latin America, the company that acquired the license to develop the project, said that "it will be a benchmark in the world of entertainment, perfectly combining the most tangible emotions with virtual reality".