In a year, online commerce in Mexico grows from 7% to 38%


According to the 2019 Online Sales Study, 34% of purchases are made monthly. The most used are debit cards, and fashion and food, among the most purchased.

The most used are debit cards, and fashion and food, among the most purchased.
The most used are debit cards, and fashion and food, among the most purchased.

The Mexican Association of Online Sale (AMVO) reported that online purchases are increasing, because while in 2017 only 7.0 percent turned to electronic commerce on a weekly basis, in 2018 the figure increased to 38 percent.

In the framework of the presentation of the Study on Online Sale in Mexico 2019, in collaboration with Netrica by Netquest, the report pointed out that 34 percent make purchases online on a monthly basis and 16 percent every two or five months.

Among the main reasons to buy online are receiving your purchases at home, saving time, find more promotions and discounts than in physical store, the ease of comparing prices and variety and finding products that are not available in physical stores.

According to the AMVO, the debit card is the most common way to pay when buying online; while cash payment becomes relevant as an alternative to traditional channels.

The study also revealed that eight out of 10 online shoppers consider that the appearance of the page influences to complete the purchase, while 53 percent of respondents said that their main source of information and consultation to buy is the website and app of the store, as well as search engines.

There is an increase in total monthly visits to online stores through mobile devices (smartphones or tablets), which is driven by easier mobile navigation and provides greater security.

The five items that most Mexican Internet users buy are those related to fashion, home delivery, electronics, home products, as well as toys and video games.

At a press conference, the association highlighted that subscription services such as series, movies or music; and entertainment, including movies and concerts, are the three categories of services that Internet users buy the most.

Confidence in online purchases doubles once the first acquisition is made, and that fear is one of the main obstacles to making purchases online.

Regarding e-commerce sites, in 2018 the average number of monthly visits increased 30 percent, where shopping verticals contributed the most to growth; while travel sites grew 1.8 percent and Online Paid Services grew 0.6 percent.